Hello to all fashion lovers! Your fashion editor is here. There are so many trends and brands in my world that I decided to keep an online journal where I would note the most important things in the industry. And although such diaries are often called personal, mine is open to all readers – so you will be aware of the most interesting things.
Summer has officially begun, and with it the new fashion season – the most free, airy and carefree. While street style heroes and fashion influencers showcase their images, designers present their cruise collections and photographers and stylists present new shoots. This week, for example, the cover of W Magazine featured Miley Cyrus in a revealing Gucci look. However, Maria Grazia Chiuri organized a demonstration at Drummond Castle in Scotland. By the way, the first model at the fair was Russian Tanya Churbanova.
There were really many interesting events this week, so I suggest you take a short digital journey with me into the latest news from the world of fashion and learn a little more about our domestic brands, advertising campaigns and collections. Shall we begin?
The inspiration for the creation of the new BAON collection was the natural colors and noble beauty of the Altai Mountains. All the charm of one of the most mysterious places in Russia is reflected in the drop using colors and textures. The main palette of the collection consists of pure natural shades: soft pink, soft gold and rich green. Lightness and naturalness are conveyed by comfortable, natural “breathable” materials: linen, poplin, cotton and viscose. Our favorites from the collection were a soft pink cotton sundress with a belt, a simple jumpsuit in rich green, a snow-white blouse with voluminous sleeves, and tiered dresses in red.
BAON men’s collection is presented in basic colors combined with natural fabrics and comfortable silhouettes. Linen shirts with short sleeves, plain or with thin blue stripes, classic dark beige shorts or dark blue trousers made of mixed linen will be appropriate for both a walk outside the city and dinner on the summer veranda.
Yulia Peresild is one of the prominent Russian girls. She appears on the covers of glossy magazines, is active on social networks, does not miss a single important social event and takes part in campaigns of domestic brands. So Julia attended a new ZNWR shoot this week. Together with the actress, the brand embodied the image of the princess of the new time. And not by title, but by condition. On the one hand, a cozy, casual look with a grandpa sweater sets the tone through art and color. His “Immersed Man” concept gives the image a special status, both light and deep. The princess, on the other hand, sports a sharp look, from a coat with a 1900s corset silhouette, with a dramatic collar and slightly pointed shoulders bearing the ringing solemnity of the shoulder girdle.
The final look (and our favorite) is the “Be” suit with ZNWR’s signature shoulder knot, inspired by Ludwig Mies van der Rohe and Oscar Schlemmer.
Aspire concept store is one of the most popular places in the capital. There are several dozen up-and-coming local brands that are creating truly amazing things. And this week the space team celebrated the launch of a new resale direction. “Clothing is an important way of self-expression. Aspire customers love combining products from Russian brands and international designers. And we want them to have the opportunity to collect hybrid images on one site,” says Katya Efimova, co-founder of the space. By the way, for the launch of the new direction, the Aspire team emptied the wardrobes of more than 20 friends of space. So there you can already buy a few valuable items.
So, when else should one dress up if not in the summer? Those who agree with us will definitely like the evening capsule collection of the Russian brand Anna Pekun. It is inspired by summer, long-awaited warm evenings and noisy parties. This capsule is a kind of hymn to such a short but beloved season, to the lightness, freedom and energy of summer. The basis is light natural fabrics that will remain comfortable even on the hottest day. The collection’s color palette includes a rich coral tone reminiscent of summer sunsets, golden champagne and classic white and black.
Traditionally, a special place in the collection is occupied this time by fashionable kimonos with relaxed silhouettes and a loose fit, with palazzo trousers, a minimalist jacket without lapels with wide trousers and suits consisting of a flowing top and matching skirt. And the editors’ wish list already includes a corset dress with a translucent tulle skirt.
Everything seems to indicate that it’s time to plan a vacation and buy tickets to warm countries. Especially for those who have everything organized and are ready to pack their bags, St. St. Petersburg brand GATE31 has launched a travel sale. Inside were sleeping masks, cosmetic bag sets, large bags and slippers made of jacket fabric. However, our favorite of the collection is definitely a hooded pillow made of waterproof fabric that does not allow light to pass through. It is fixed around the neck, and the height of the headgear is specially increased: you can completely cover your face and fall asleep. I agree, it sounds perfect!
It’s time to admit that the Russian brand Lavarice knows how to surprise. While former Victoria’s Secret angel Elsa Hosk starred in the campaign last year, American top model Taylor Hill joined the brand’s team this year. So it turned out to be a very sensual shoot of the Sun Kissed collection, which literally attracts hot holidays. This season, Lavarice maintains its identity while also increasing the number of designs and prints. Sun Kissed’s main colors are chocolate and pink. They emphasize even a light tan and look impressive.
Additionally, Sun Kissed will be the collection from which Lavarice will present its new Skin swimsuit line. It is made of ultra-thin soft nylon that fits the body perfectly and provides maximum comfort all day long.
The spring-summer Resort collection of the Sabellino brand gives clues that it is time for all of us to go on vacation and take a break from the crazy rhythm of the metropolis. Also browse through a few on-trend dresses featured in the brand’s cruise capsule. Stunning floral dresses and suits are filled with the spirit of freedom and nautical motifs. And each product has become a manifestation of elegance and passion for adventure. Our favorite piece of the collection is the white tiered skirt.
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Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
