Making spirits shine: why this single estate tequila deserves a special place on the holiday table (and under the tree)

Whether you’re planning the holidays, participating in the many seasonal festivities, or heading to the hills in search of a true sense of peace and joy, a certain new spirit is sure to keep whatever version of the holidays you celebrate this year festive. . . tasty and everyone in a good mood: O’RTE Single-Property Tequila.

O’RTE, a new 2021 vintage set that debuted on shelves earlier this year, has quickly become the talk of the town, attracting the attention of tequila connoisseurs, aged spirits experts, major distributors of spirits, respected restaurateurs and beverage journalists. The Reposado vintage even beat out (and took home first prize) tequila industry giants in a prestigious blind tasting competition this fall. And that’s no surprise, given the product’s origin story, as well as the visionary Jurious Grant behind it all.

Clearly distancing itself from the hundreds of other new tequilas entering the market and utilizing its decades of industry experience holding key roles at major players in the category, including Bacardi, Moët Hennessyand Beam Suntory, Grant’s O’RTE Single Estate tequila stands out for its unique approach to creating perfect flavor profiles that pay homage to the spirit’s rich history and traditions, while delivering complex aromas, a refreshing body and flavors nuanced and evolutionary.

Instead of purchasing mass-produced agaves from multiple farms in Jalisco to create a standardized product that offers a unique flavor profile year after year, O’RTE sources its 100% blue agaves from a new, individual and carefully selected single-family farm. . year, creating an evolving series of Blanco, Reposado and Añejo vintages that showcase the uniqueness of the earth’s climate, soil and topography, subsequently offering an ever-evolving narrative that commands attention and deserves to be enjoyed neat , over ice or mixed with your favorite cocktail.

In addition to its unparalleled tasting experience and authentic agave artistry, O’RTE brings with it rich cultural roots as a heartfelt tribute to Grant’s Mexican heritage. “I have always considered O’RTE a true labor of love, a way to honor my mother and the years of my youth that I spent with my family living in Mexico,” said Grant, founder and president/CEO of the music maker artisanal drinks. Brand house group. “I like to say that O’RTE is ‘ART’. It’s a true testament to the art form and process needed to transform artisanal agave into an extraordinary drink, as well as a way to be an ever-accommodating host, using O’RTE as a way to invite spirits enthusiasts into my world and provide them with an elevated and cultural cocktail experience.

It is this careful attention and commitment to the purity of the production process that quickly launched O’RTE to spirits stardom, rightfully earning it a prominent position in highly regarded restaurants, bars and nightclubs in major metropolitan areas such as Los Angeles. York. and Miami, so it’s sure to wow and impress any guest, host, or craft cocktail enthusiast on your holiday gift list.

And with three select vintages of O’RTE 2021, there’s something for everyone, regardless of taste preferences. For those looking for brighter spicy notes at the start, but with a soft touch of sweetness at the end, O’RTE Blanco is sure to please everyone. If you like floral honey, vanilla, pepper and mint, you will love O’RTE Reposado. Or for a truly temporary jaunt to Jalisco, O’RTE Añejo’s tropical aromas can transport you and your guests from the first sip, bringing notes of toasted pineapple, vanilla, oak and caramel.

In addition to being available at your favorite restaurant or liquor joint, all three expressions are available for purchase at wine and spirits retailers, including Total Wine & More, and can also be purchased at O’RTE. website (where you can also find inspiration for recipes, with versions of classic cocktails) Drizly, Instacart.

Whichever O’RTE vintage you choose and however you decide to enjoy it, here’s to a happy, healthy and safe holiday season!