It’s been almost 20 years since Pepsi released its “Roman Empire” TV commercial featuring Britney Spears, Beyonce and Pink. But now they’ve got a new one featuring Queen’s “We Will Rock You” and this time it’s tied toby Ridley Scott’S Gladiator II.
The campaign is called “Make Your Game Day Epic” and was created to promote the start of the new NFL season and features Megan Thee Stallone like Empress Megan along with NFL superstars turned Gridiron Gladiators Josh Allen, Dr. Henry Justin Jefferson AND Travis Kelcewho are engaged in an epic battle with Pepsi at the center of the action.
The spot also features Saturday nightLamorne Morris and The White Lotus‘S Jake Lacy.
Megan Thee Stallion said: “I am honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have left my mark on my new legacy.
“Pepsi has truly brought together the worlds of music, sports and entertainment in a powerful way to kick off the new NFL season. It was fun to put my creative spin on such an iconic Queen song and I can’t wait for the Hotties to hear it!”
Director Jake Scott said: “Bringing the epic world of Gladiator II to life in a modern and dynamic way through this Pepsi campaign was incredibly exciting.
“We wanted to create a visual spectacle that captured the energy and intensity of the sport, while also paying homage to the iconic film and the original Pepsi campaign. The collaboration with Pepsi and the incredible talent involved made this project truly unforgettable.”
Marc Weinstock, President of Worldwide Marketing and Distribution for Paramount Pictures, added: “What began as a partnership with a movie brand has evolved into one of the largest promotional programs in our company’s history, spanning movie marketing, CBS Sports and Paramount Global Networks.
“A film of this scale calls for a truly epic campaign and we can’t think of a more fitting collaboration than with one of the world’s most iconic brands.”
Jenny Danzi, Pepsi’s head of brand marketing, said: “This gladiator-inspired campaign continues our brand’s long tradition of being at the forefront of culture, collaborating with iconic artists and celebrating football.
“Consumers will see the reach of this campaign everywhere they shop, ensuring everyone is game-ready this fall with football, food and ice-cold Pepsi.
“This seismic campaign captures the essence of the excitement and anticipation fans have for game day and delivers the kind of entertainment our audiences have come to expect from us!”
Enjoy the commercial below!
by Joey Fear
Source: Geek Tyrant
Lloyd Grunewald is an author at “The Fashion Vibes”. He is a talented writer who focuses on bringing the latest entertainment-related news to his readers. With a deep understanding of the entertainment industry and a passion for writing, Lloyd delivers engaging articles that keep his readers informed and entertained.
