Agatha Ruiz de la Prada, new Fiat ambassador

Two icons of the Mediterranean lifestyle unite their ways in the appointment of the great benchmark of Spanish fashion, Agatha Ruiz de la Prada, as a Fiat ambassador. Both Agatha and the Italian company share values ​​and a cheerful and carefree vision of life, which translates into unmistakable designs that arouse sympathy, such as the rounded silhouette of the Fiat 500, which has been setting trends since 1957, or one of the tailors’ creations from Madrid, unique , warm and very personal.

In her long career in the difficult world of fashion, Agatha Ruiz de la Prada has managed to create her own universe, with a very characteristic language in which concepts such as play, happiness and optimism predominate. This spirit is translated into the abundance of bright and cheerful colors and details and motifs such as dots, stars, hearts and stripes, creating an unmistakable style that immediately identifies any garment, fashion accessory or object without having to see it.Agatha’s signature. A unique personality that has earned her recognition with awards such as the National Fashion Design Award, awarded in 2017.

Ten years ago, the seamstress put her stamp on the Fiat 500 with an ‘Agatha Ruiz de la Prada’ version, in which the red hearts were an interesting contrast to the white body of this car, which was presented at Life Week From Lima Peru ) .