Katie Baral joined UTA as an agent in the digital talent department.
Los Angeles-based Barrel identifies new business verticals and secures brand partnerships with UTA’s roster of digital content creators. He will report to UTA partner and digital talent manager Ali Berman.
Baral has worked as a digital talent agent at ICM for the past 18 months, where he has led the department’s growth initiatives for the past 18 months. She has signed deals with Peloton’s Tunde Oyeneyin to become the first athletic trainer to be named Nike Athlete and the face of the Revlon ColorStay line of cosmetics.
He previously worked in the global entertainment division of the ICM brand and began his career in the agency’s concert department.
“Kate has a deep understanding of how emerging creators can use their unique areas of expertise to resonate with audiences across all social platforms,” Berman said in a statement. “She has extensive experience helping endemic digital talent expand their content and successfully penetrate new business verticals. We can’t wait to see you at UTA “.
“I am happy to join the UTA team. It was inspiring to see the team take a united approach to representation, “added Baral.
Founded in 2006, UTA’s Digital Talent Division represents nearly 200 digital creators who collectively have more than two billion fans across YouTube, Instagram, TikTok and other social platforms. In 2021 alone, the department closed over $ 120 million in transactions with its clients. The list of departments includes the D’Amelio family, Emma Chamberlain, Ricky Thompson, Rhett and Link, Bretman Rocky, Brittany Brosky, Alex Cooper, Amelie Zilber, Anna Sitar, Chris Collins and Quen Blackwell.
Source: Deadline
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