After 60, life is just beginning. Age models shooting for fashion brands

We are already used to seeing ideal models in various advertising campaigns. These are almost always literally, like Sidney Sweeney, “My genes are great!” These are the same faces shouting. However, lately, fashion brands are trying to stand out from their competitors by attracting the attention of old models. It seems clear that this is a bad option. But no matter how. Zoomers are happy with such collaborations, and ad campaigns instantly go viral. There is increasing backlash and controversy, with some enthusiastically discussing the age model and others criticizing the brand for its choice.

It is worth noting that thanks to such collaborations, zoom enthusiasts are only discovering the divas of the past that millennials have long been familiar with. That’s why the participation and excitement of the younger generation is high. As true representatives of zoomers (or their imitators), the The Fashion Vibes fashion department has put together a selection of the latest collaborations between age models and fashion brands.

Tilda Swinton and the Gentle Monster

64-year-old actress Tilda Swinton became the face of the new joint collection Gentle Monster Bold 2025. The collection was inspired by Tilda herself and her futuristic aesthetic. Zoomers, who recently discovered the British actor, was very pleased with this collaboration. Let us remind you that this is not the first time that the South Korean brand Gentle Monster, which has earned the title of one of the most fashionable brands, has collaborated with Tilda – their joint collection Gentle Monster x Tilda Swinton was released in 2018.

Elisabetta Dessi and Jacquemus

67-year-old Elisabetta Dessi appeared in Jacquemus campaigns for the second time and explained how the brand’s bags were created. From sketching to choosing a color palette inspired by seasonal fruits and vegetables: strawberries, lemons, olives and plums. They didn’t forget the bags of three different sizes: Le Petit, which can fit chicken eggs; For The Classique – carbonara; and Le Grand Turismo – for the previous two models. And of course Elisabetta’s wisdom at the end of the video: “Why have one lover when you can have three?” – and Jacquemus talks about his bags.

Vikoletta Vinogradova and IRNBY

IRNBY Nastya Mironova has long proven that sex really sells. This time the brand decided to abandon the usual models and chose Vikoletta Vinogradova, a teacher by training and a model by profession, as the main character. IRNBY has always managed to attract more attention to its shoots and this time was no exception. Users were delighted with the photo shoot and began to actively search Vicoletta’s pages on social networks.

Linda Honeyman and Balenciaga

Linda Honeyman, 84, is the glamorous Hollywood diva and part-time friend of Balenciaga and Demna respectively. Linda has appeared several times in the brand’s campaigns, shows and shoots, each time collecting a lot of rave reviews on social networks. It is worth noting that the diva became one of the symbols of Balenciaga under Demna, together with the designer’s friend Renata Litvinova.

Jerry Hall and Jean Paul Gaultier

The American actress, model and Mick Jagger’s 67-year-old lover became the face of the Jean Paul Gaultier collection in 2024. Florence Tetier, the brand’s creative director, commented on the campaign: “We wanted to commemorate all the women who inspire future generations and embody the essence of the eternal muse.” We cannot help but mention the references to cult films such as “Blade Runner”, “Sin City” and “Blow-Up”. In the campaign, Jerry Hall appears as the embodiment of a timeless heroine for each of them.

Source: People Talk