Not just vertical flow: How has Twitter* changed under Elon Musk?

Not just vertical flow: How has Twitter* changed under Elon Musk?

Social network X* (formerly Twitter – Note ed.) offers a feed of vertical videos, similar to TikTok and YouTube Shorts. This feature is already available in the US. It is not yet known when people from other countries will be able to use it.

Elon Musk. Photo: Legion-media

This is another update introduced to the social network after its acquisition by Elon Musk. Let us remind you that the billionaire bought Twitter in 2022 for 44 billion dollars (4.34 trillion rubles). Note ed.). He began to actively change the rules of the service, including the hiring of a new general manager. We will tell you what other changes affect the platform.

Photo: social networks

1. Name and logo change. The “blue bird” era is over.

2. Verification and paid accounts. Now any user who pays for an account can purchase a checkmark. Accounts of celebrities and large organizations that previously had distinctive features have been removed. Microblog owners were required to obtain verification under general conditions.

3. Changing the length of messages. Users with paid accounts have the opportunity to write messages of up to 4 thousand characters instead of the standard 280 characters, edit published notes and upload longer videos.

4. General ban on bullying and aggression on social networks.

5. Algorithmic feeding for you. The selection is made based on the interests of the user, with priority given to the display of paid accounts.

6. Note to the press. First, Elon Musk ordered that all media outlets funded by their government be tagged. But after a wave of discontent and announcements from some publications about the cessation or reduction of activities at X*, the businessman decided to remove the sign altogether.


We said before that Instagram** abandoned the square cell. He focused on the vertical content format and stated that users preferred this format more.

*Social networking is prohibited in the Russian Federation.

**Social networking is prohibited in the Russian Federation. By court decision dated March 21, 2022, Meta was recognized as an extremist organization on the territory of the Russian Federation.

Source: People Talk

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