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Fashion editor’s diary: Naomi Campbell on the cover of Harper’s Bazaar, Rihanna in lingerie for her own brand campaign and other fashion news of the week

Fashion editor’s diary: Naomi Campbell on the cover of Harper’s Bazaar, Rihanna in lingerie for her own brand campaign and other fashion news of the week

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Hello to all fashionistas! Your fashion editor is here. There are so many trends and brands in my world that I decided to start an online diary where I will make notes about the most important things in the industry. And although such diaries are usually called personal, mine is open to all readers – so you can be aware of the most interesting things.

It seems that the entire fashion world is frozen in anticipation of fashion month, so there are not many high-profile news events at the moment. However, there were still some that managed to please us. For example, Donna Karan presented a campaign with Amber Valletta, Christy Turlington, Imaan Hammam and Eva Herzigova. Rihanna posed in lingerie for her own brand Savage x Fenty, while Naomi Campbell appeared on the cover of Harper’s Bazaar.

Now I invite you to take a short digital journey into the latest news from the fashion world and learn a little more about our local brands, advertising campaigns and collections. Shall we start?


There are only a few weeks left until the end of summer. This means that it is time to take out that skirt you have not decided to wear, buy that dress and implement the plans you have planned for spring. Familia’s network of affordable stores will help you with all this. Here you can find products from famous brands, from the mass market to the premium segment, with discounts of up to 85% in the Gold Brands departments. Familia’s stylist Sophie Eliseeva has selected the current looks that will make every summer day special so that you do not get confused by the wide range of products. Light crochet dresses, extremely trendy long skirts, comfortable polos combined with minis, accent accessories; each look conveys the lightness and romance of summer. We recommend that you take note of the images and go to Familia.


What do parents of schoolchildren do in the second half of August? True, preparation for the new school season (and preparation is not only moral). In a couple of weeks you need to have time to buy textbooks, notebooks and completely update your wardrobe. To make the process not only useful, but also enjoyable, we recommend that you visit the Age of Innocence boutique. This year, the brand brought its largest collection of shoes and briefcases to Moscow. This time there are more than 10 completely new models, as well as brand hits in new colors and textures. Our favorites from the collection: tweed ballerinas with pearls, suede loafers and patent leather Mary Janes with thin straps.


The Fashion Vibes editors always follow closely the collaborations of Russian designers with artists. So this week our attention was drawn to a TRYYT branded shirt created in collaboration with the St. Petersburg artist Danya Sobolev. Two of his works – tigers and naive characters in flowers – formed the basis of the prints of TRYYT shirts. “Creativity for me is the desire to draw as I want. To ignore the rules, to achieve the absurd, the flashy, the unexpected,” Danya says about his art. By the way, you can buy a t-shirt on the official website of the brand.


For those planning their vacations for the end of summer and the beginning of autumn, we have good news. Swimwear and clothing brand My Nymph has launched a new limited edition The Catch, which includes everything you need for a successful vacation: a brightly printed shirt, a swimsuit and a set of playing cards. By the way, the name of the collection comes from the saying: She is the catch! This is what they say about a smart girl who is impossible not to notice when she passes by. She attracts attention wherever she goes and always inspires with her style, flirtatious smile and love of life. It was this girl who inspired the new My Nymph drop. The team came up with the theme of doing nothing on the seashore after swimming, with salty skin and a variety of seafood around. The discount is available on the brand’s website and in the corners of the Tsvetnoy and Trend Island stores.


We have repeatedly said that the Russian fashion industry is developing very rapidly. Almost every day, young and talented creators appear in the information space, creating unique things. Well, we are telling you about them. That is why today we invite you to look at the work of designer Agata Karobka. In the collection of her brand there are not basic long-sleeved dresses and printed T-shirts, but there are extravagant knitted dresses, pearl corsets and surreal masks. It is not surprising that the designer’s creations are worn on special occasions. For example, at the Burning Man festival and the Eurovision music contest. And among the brand’s clients: Sergey Lazarev, Regina Todorenko, Elena Podkaminskaya, LSP and others. By the way, the brand’s website offers a rental service. So, if you want to organize a photo shoot in a shocking image, then you do not need to buy it at all. Agata also has her own gallery in Moscow, where there are more than 250 unique designer items. And yes, all this can be rented for any show, event or photo shoot.

Shall we be friends?

Source: People Talk

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