China’s new “white girl aesthetic” trend is gaining momentum worldwide: what is it and why is it popular?

China’s new “white girl aesthetic” trend is gaining momentum worldwide: what is it and why is it popular?

The “white girl aesthetic”, a new trend that emerged in China, has gone viral on the internet. Business Insider talks about this in its article. On the local social network Xiaohongshu, they actively post tutorials on how to dress and live by the rules of bai nv, which means “white girl”. The modern It-girl in China carries the popular Stanley thermos mug, wears Converse sneakers, UGG boots and Lululemon brand activewear.

The “white girl” starter pack published by one of the bloggers on this platform also includes Apple AirPods Max headphones, Tiffany jewelry, Dior highlighter set, Golden Goose and Veja sneakers and the most popular model of the Goyard bag. .

But remember that you should not overdo it with expensive brands and “too” trendy clothes, otherwise they will destroy the whole “white girl aesthetic”. As for the same Stanley cup, the buzz around which has not subsided for several months, it is preferable to choose thermoses in pastel shades. Pink and purple options are more popular among “white girls”. By the way, these colors, in principle, prevail in the wardrobe of such girls, but much less often they turn into a dark palette. Plus, Chinese it-girls love anything fluffy, soft and comfortable; That’s why plush sweatshirts, sweaters, and even bags and backpacks are their must-have features.

Some followers of this trend have already gone too far. Not only do they dress in “white girl” style (read: wear Uggs, tights and never leave the house without a thermos), they also create lifestyle guides: what apps to use, where to listen to music, what to do. how to do a manicure, even what to do, eat. Speaking of the latter, “white girls” are opting for Cheetos and iced coffee from Starbucks over the healthy salads you might think.

Naturally, not all Internet users like to be literally told how to live. In the comments published by Business Insider, the girl writes that she was advised only to become a rich housewife who takes her son to play football every day. Some call this trend the boss’s daughter style.

Source: People Talk

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