Every beginning of the year it’s the same thing: trend forecasts pour in to allow us to plan ahead. 2024 is no exception and here is everything that will happen in the beauty and wellness sectors according to Pinterest.
XXL hairstyles
Hairstyles have fallen, it won’t be for 2024 ! Pinterest has recently seen an increase in keyword searches “hairstyles with thick braids” (+30%) e “bulky sandwich” (+230%). An impressive increase, which suggests what is expected this year: even more volume whatever the styling!
Knots, knots and more knots
You certainly didn’t miss this: knots, or rather tapes are absolutely everywhere at the moment. If they replace the laces of our shoes, appear on our bags as pendants or even around our helmets, yesIt is above all in the hair that they have established themselves most. To enhance a ponytail, a smooth chignon or simply hide a hair clip… They are ideal. That’s why the research “dress with bow” and “necklace with bow” they increased by 190% and 180% respectively according to Pinterest.
Blue makeup
The year 2024 will be marked by a flagship color: blue. And not just any, we’re talking about Klein blue here. If we are a little away from the Pantone color of the year, the terms “Blue eyeshadow aesthetic,” “turquoise makeup,” and “original blue nails” increased by 65%, 100%, and 260%, respectively. A palpable enthusiasm, especially among Gen Z and Millennials, who want to revive this top trend of the 90s-2000s.
Body care
This year we take care of our body, our face and our hair! According to Pinterest, “aesthetic moisturizer,” “body care routine” and “body care” increased by 245%, 1,025% and 845%. Figures that reflect a democratization of beauty rituals among the younger generations.
Slow life
Hiking, kayaking and shopping are 5 minutes away, but Gen Z needs it too Treat yourself to true moments of relaxation where time stands still. We’re talking about here “Slow Life” (+60% searches), “Digital Detox Challenge” (+80%) or to get a good restful sleep: “ASMR Sleep” (+165%). Did the idea come to you?
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Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
