Rihanna is said to have given birth to her second child on Aug. 10, 2023. But until the principal concerned has confirmed the news, and we’re still waiting for her next album, we can fall back on one more crucial piece of information. . . While his high-end fashion house dubbed Fenty, which was launched with great fanfare by LVMH in 2019, was indefinitely suspended in February 2021, the Barbadian artist continues to earn gold through the exploitation of his music catalogue, Fenty Skin skincare, Fenty Beauty makeup and Savage x Fenty lingerie. Yes, but here it is, since she never stops work, work, work, work, workRihanna is preparing to resume her activity with Puma (started with a bang in 2014 and then stopped in 2017).
Fenty x Puma, it’s “soon” again confirms the CEO of the sports equipment manufacturer
Indeed, the German equipment maker had confirmed on March 1, 2023 the return of Rihanna to the direction of its dedicated line, called Fenty x Puma, without providing further details. Things are finally becoming clearer, as Puma CEO Arne Freundt has just confirmed the imminent return of this long-awaited collaboration, with the media. Suddeutsche Zeitungin an interview published on August 15, 2023:
“She’s one of the biggest fashion icons in the world, she has enormous charisma, both at the Oscars and the Super Bowl. We will soon introduce a first wave of products. Rihanna is extremely talented in terms of design, we know it from our first collaboration. It will be a solid partnership. »
It could also be that the Fenty x Puma brainchild will be released as early as September 2023. This timing may seem surprising given the commercial failure that may have been the collaboration between Beyoncé and adidas, via Ivy Park, and especially the brutal end of the very profitable collaboration between the tri-band equipment manufacturer and (Kan) Ye West. Add to that that the Barbadian businesswoman is now caring for two small children. But that’s without counting on the army of nannies and stylists that must necessarily surround it, as well as its power of commercial influence.
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Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
