How was Pharrell Williams’ first collection for Louis Vuitton? Spoiler: not everyone is happy

Yesterday at 23:30 Moscow time (with a delay of one hour), the fashion show of the Louis Vuitton men’s collection started. And it’s not simple, it’s the debut of Pharrell Williams, the luxury giant’s creative director, in February of this year.

After such a vague designation, the industry literally split into two parts.

A dissatisfied part of the fashion community complained that brands were trying to keep up with the media face rather than skilled hands. But the rest, on the contrary, believed that Williams and Louis Vuitton were a match in heaven. Who was right? We are trying to understand our material.

Location

For her first fashion show for Louis Vuitton, she chose not only a location in Paris, but the Pont Neuf bridge, which connects the brand’s head office to the right bank of the Seine. Meanwhile, he was blocked during the day for the demonstration, thus impeding the movement of the entire district of Paris. But as they say, fashion requires sacrifice.

big show

Farrell’s talent for putting on great shows is unmatched. He is a truly talented producer and visionary who knows exactly how to present this or that event correctly. First, Williams wrote three soundtracks for the show, and second, he commissioned a Baptist choir to perform in the show’s finale.

After that, he took the podium, led the design team of the men’s workshop and greeted them. It sounds very touching, but there is something. He did not climb the bridge alone, he went out accompanied by four guards. This action naturally became a source of controversy and condemnation.

By the way, no one dispersed after the show. After a while, a real Farrell concert took place in a duet with Jay-Z. They performed in special Louis Vuitton signed jackets with King and Pupil written on the back. This inscription naturally has a meaning. According to Farrell, he feels like a king (because he’ll find a dream job) and an eternal student at the same time.

front row

Rihanna and A$AP Rocky, Beyonce and Jay-Z, Lenny Kravitz and Naomi Campbell, Kim Kirdashian and Jared Leto. Farrell brought top influencers to his show and of course put him at the forefront. By the way, one of the possible reasons why the show was delayed by an hour is the delay of Rihanna and A$AP Rocky. But they appeared magnificently in images from Farrell’s first collection. This is not surprising. A little less than a week ago, a pregnant Riri surfaced in the brand’s ad campaign.

The collection itself

Now let’s talk about why we are here today. This is the collection itself. Before the show, Farrell said he would rely heavily on his own style. And so it happened. On the catwalk bridge, we saw many recognizable details associated with it, such as military, sunglasses, streetwear, logo craze and much more. Some fashion experts were under the impression that Williams was making a collection for him from his girlfriend.

Despite this, Farrell continued to add iconic elements of the brand’s DNA to the new collection. For example, he brought back the historic Marque L. Vuitton Déposée logo and experimented with Damier’s signature reliefs in various colors.

By the way, not without memes. The web writes that Williams has surpassed Minecraft as there are more than 15 images with this pattern in the collection. You can see all 75 podium exits in our gallery.

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