Special: Amazon Prime Video India bosses Aparana Purohit and Gaurav Gandhi have outlined their strategies for a diverse audience of the super service country and unveiled a plan for a true crime documentary series.
After you open your first conversation On Original Movies & TV Shows on April 40, the couple said they’re consistently interested in “well-developed creative ecosystems” in their various Indian-language divisions, including Hindi and Tamil. It was launched there more than five years ago.
In practice, country manager Gandhi said requires significant research and brainstorming to assess which original movies and shows can be outdone locally, and then how that can overcome cultural barriers.
“Each segment is first evaluated individually to see if we can provide excellent services to audiences, perhaps youth or women, for example,” he said. “So if we look at properties in Telugu or Tamil, where do they go in Hindi or other world languages?” Then we add international content like The Boys, Wheel of Time or Modern Love.
“The reason for the successful launch of Amazon India is because we have local teams with the decision-making power from the very beginning,” added Purohit, director of Amazon Prime Video India Originals. “They understand the culture and the environment. We have local bots that understand local creators, audiences and the ecosystem.”
An example is theatre. modern loveOriginally created by Amazon in the United States, before Amazon was ordered to order three Indian versions as a sign of India’s entry into the romance anthology genre. Hindi Mumbai modern love It started earlier this month in Tamil modern love is yours And Modern Love Hyderabad Telugu language is coming soon.
“We were never afraid to experiment with formats and storytelling of this nature, a high-end limited series that is new in many ways in India,” said Gandhi. But the construction of an anthology is a first in this market. Working with our customers to understand their needs, the insight work done here by our team gives us a lot of confidence as we try to spot trends.”
An unwritten push
In an interview elsewhere, Purohit clarified that Amazon’s next content submission will not be written. Last month, the company launched four new series in its content program, and that number is expected to increase. “We are now expanding the scope of documentaries and unwritten series, particularly in the areas of crime, true crime, and investigation.”
The chalkboard is included in the declaration. dancing in the graveA true Hindi language investigative crime drama that tells the story of a sensational crime with exclusive interviews, shocking footage and the perpetrator himself.
The plan is countered by Amazon UK COO Dan Grabiner, who last week talked to Deadline about a series of true crime documents that could be placed in one all-inclusive strip.
Amazon India will also focus on losing more horror, sci-fi and female-centric movies and attracting younger audiences.
We’ve had our noir films, thrillers, secrets, patriotic shows, musicals, and romances, but a few things remain. [outstanding]. “We want more content for young people because we want to seduce people: India is a very young country,” said Purohit.
The company has around 70 projects in development, most of which take three years to develop. “The investment that any show requires will never decrease. “If creators need time, investment or workshops, international leadership, we are there to provide it.”
Source: Deadline
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
