Monuments, often heritage jewels, such as the medieval castles at Guédelon in Yonne or Carcassonne have become major tourist attractions. Professionals in the industry are trying to promote these places better in order to retain tourists. What are the tools used to attract visitors and make these environments profitable? So-called immersive exhibits are also on the rise. Explore these exhibits of a new genre that seduce tourists and entrepreneurs. Contents: Guédelon, Carcassonne: the good vein of heritage jewels; Immersive exhibits: they will surprise you!
creation
Built with the techniques and materials of the period, Château de Guédelon has been hosting 300,000 visitors a year since 1997. Marilyne Martin’s thriving business brings in 5 million euros each year. How does this chateau, which was created from scratch and located 50 km from Auxerre station, manage to attract visitors?
Financing
“We came to see the workers at work! says Marilyne Martin, which includes 60 employees. In addition to building the castle in Guédelon, they need to put on a show. Because this extraordinary project is entirely…funded by tourists.
development
To encourage as many people as possible to go to Guédelon, Marilyne Martin came up with the idea to create a direct bus line between Paris and Guédelon for around €50 round trip. However, full or empty, the daily cost of a bus is 1,500 Euros. It’s a risk Maryline Martin is willing to take. ” Despite the small number of foreign visitors, we created a need when we did tours in English. They have become indispensable today. Same on the bus. »
Capital is at M6 on Sunday, April 30, at 21:10
THOMAS GAETNER
Source: Programme Television
Joseph Fearn is an entertainment and television aficionado who writes for The Fashion Vibes. With a keen eye for what’s hot in the world of TV, Joseph keeps his readers informed about the latest trends and must-see shows.
