EXCLUSIVE: Asylum Entertainment Group strengthens its M&A credentials.
The manufacturing company has hired Rob Siegel, an M&A and corporate strategy veteran who previously worked at Comcast-owned companies, as head of business development and strategy.
It comes after Endeavor acquired a majority stake in the company, Deadline revealed last month, as part of a plan to buy out a number of unscripted production companies.
Based in London, Siegel reports to Asylum CEO Steve Michaels and has been tasked with managing the firm’s global M&A strategy in the US and internationally.
He has spent the past four years working for Comcast-owned Sky Group and NBCUniversal. At Sky he was Director, Strategy and Business Development where he consolidated and restructured Sky’s production portfolio. He also oversaw the business plan to launch Sky Studios’ in-house unscripted production arm. At NBCU, he served as SVP, Business Development, where he analyzed emerging growth strategies and evaluated market opportunities for global content licensing and international television production and network companies.
Prior to NBCU, Siegel worked at Fremantle, where he was head of M&A and corporate development, completing more than 20 transactions over a period of nearly five years.
“Rob comes on board to accelerate our M&A strategy at a critical time of ambitious and rapid growth driven by the insatiable demand for compelling content,” said Michaels. “Rob has the reputation, skills and experience to grow our global footprint and impact the overall development of our business.”
Source: Deadline
Joseph Fearn is an entertainment and television aficionado who writes for The Fashion Vibes. With a keen eye for what’s hot in the world of TV, Joseph keeps his readers informed about the latest trends and must-see shows.
