The new commitment of the Leon brand comes from the new and striking 408. With this model, Peugeot completes its offer in a strategic segment such as segment C, a leading role it has already played in this segment in recent years. with the success of the 3008 and 5008 SUVs and the three generations of the 308 sedans and 308 SW estates, the latest of which has also just been launched. The Peugeot 408 completes the brand’s offer and is positioned at the top of segment C.
This is how the new 408 adapts to the values and the expectations of a modern population: Dynamic and hyper-connected, people want to contribute to the energy transition without giving up authentic moments of driving pleasure. They look for novelties and appreciate the creativity and daring of unprecedented combinations that deviate from the predefined categories. The most of the 408 customers will be couples, most of whom are active, with or without children, who will use their car for personal and professional purposes. A range of needs and wants, often complementary, will guide your choice. Some will want to move to the top end of the C-segment and have a bigger and more spacious car. Others will look for a more original and innovative body than that of a compact SUV, which they find too common and familiar. Finally, others will appreciate the status of a great car. Everyone is looking for contemporary car sensations in everyday use or on long journeys, comfortably and in peace.
The 408 can be purchased online through the brand’s website which allows for a 100% digital purchase (“Selling Online”), from 33,350 euros, with total security. Customers can buy their new car, negotiate the delivery of their used car and finance their new car from their smartphone, tablet or PC. Every customer has the freedom to choose whether they want to receive their car for free at home. But to help its customers in the energy transition, Peugeot also offers Easy-Charge, which facilitates access to the various charging solutions for electric vehicles.
Given the latter, it is an offer of charging solutions at home or in the workplace through a wide range of materials (reinforced socket, Wall box, Smart Wall box…), a diagnosis to evaluate the necessary electrical installation and the best charging solution, as well as the final installation thanks to recommended partners. A public charging offer via Free2Move eSolutions, giving access to a network of more than 260,000 charging points in Europe: selection of points based on distance, speed and charging price.
The new Peugeot 408 takes ‘Allure’ to the highest level, the blend of dynamism, elegance and driving pleasure that have become hallmarks of the brand, adding the emotion of advanced technologies designed to bring comfort, safety and sensations behind the wheel. offer an instinctive way.
Aesthetically, the 408 is fitted with large 720mm rims, which give a great sense of robustness, clad in iconic 20-inch alloy wheels, unmistakable thanks to their disruptive geometric design. The front takes on a harmonious and sporty appearance, with a painted grille in body color and the presence of the Peugeot emblem on the front wings.
At night, its light signature gives it a unique look, with maximum brightness through its Full LED Matrix Beam headlights and its LED front fangs and its 3D LED taillights that pull the lion’s claws.
Inside, the new 408 is a compendium of comfort and dynamism. Measuring 4.69 m long and 2.69 m wheelbase, it offers plenty of space, as evidenced by its 188 mm knee room in the second row.
It has a large trunk of 536 liters, which can go up to 1,611 liters with the rear seat backs folded down.
Depending on the finish, the wrap-around seats can be made in three materials, including exclusive Alcantara, and have heating and a massage function.
Aluminum, synonymous with sportiness, is very much present in the passenger compartment, with details on the dashboard and door panels or all the prominence in elements such as the sill guards and pedals.
Technology is a ubiquitous element in the Peugeot 408. It has the latest generation of the Peugeot i-Cockpit driving position with the most advanced driver assistance functions, supported by 6 cameras and 9 radars.
Its technological arsenal includes the Adaptive Cruise Control with Stop & Go function, the Night Vision system, which detects the presence of pedestrians, cyclists or animals on the road before the optical groups illuminate them, the long-range blind spot control (75 m) and Rear Traffic Alert, which enables maneuvering and reversing with the highest level of safety.
Developed for car enthusiasts who seek durability and safety without sacrificing driving pleasure, the 408 has a range of engines that stand out for their efficiency and dynamic performance.
At the top of the range are the Plug-in Hybrid alternatives, developing 225 hp and 180 hp respectively. Along with them, the Leon’s innovative fastback includes a proven PureTech 130 petrol engine. In a few months, the 408 will add a 100% electric alternative to its catalog.
Source: Marie Claire
