Why do Creators combine whether the “Devil Wears Prada 2” plot and promotional strategy will work? Answers to the author of the “Max and TV shows” channel Max Chkonia

Just as we scold the sequels and spin-offs for the secondary, the news about the film “Devil Wears Prada 2”. 20 years have passed since the first film was published, so it’s interesting to know how the life of the heroes developed. However, the manufacturers did not have time to start creating theories because they were happy to offer all the details about a plate.

Now they’re kidding on the web, which you can’t go to the film, because we’ve already appreciated all the clothes and even spies on which land to wait. But the doubt says that we probably don’t understand something, and they show us this show just to take the eyes.

How does promotional affect the success of the film? Is it important to protect the intrigue before the premiere, or is it better to prepare the audience for things waiting for him in advance? What techniques are used in the promotion of the film?

These questions, film critic and telegraph channel Max and TV shows author Max Chkoni’yi asked to answer. He explained what the creators’ Devil Wears Prada 2 ”strategy is, and also explained with examples that the promotion could sink a film or on the contrary.

Max Chkonia, Film Critic, “Max and TV shows” Telegram channel writer

We all know what Satan is wearing. This was told by the author of Loren Weissberger, who was best -selling in 2003, and reminded director David Frankel three years later. And now we expect 2026 to see the continuation of the story.

We just get the feeling that we are watching “Devil Wears Prada 2 :: Pras carry pictures from the Bobmbarmers set, heating the interest with filling, the official accounts confirm something and still deny something.

We have already seen shots that kept Miranda Pristley, Miranda Pristley, Miranda Pasteley with a bottle of water. Then they will bury someone in the film-open a photo shoot from the shooting of the shopping, close the photo shoot from the funeral shooting. We showed how Anne Hathaway fell (humiliating, but safely). We saw Stanley Tuchchi and Emily Blunt – just to remember how we love them.

At one point, the promotion of the “Devil Wears Prada 2” entered the world of the memes. There were so many staff from the film that the fans began to publish pictures of random stars in the Dev The Devil Wears Prada 2 ”set and these tasks took off. Posteria in proporia.

We saw a lot of clothes and even moments from the filming, ponostalgic at zero – we literally watched the film to be released in 2026, but we are still waiting for him in the cinema. After all, are we waiting?

Fortability is often one of the moving powers of modern cinema.

The audience watches trailers and trailers, resembles photos from filming, read the comments and write to them. However, predictability is only part of the larger – it works for expectation.

We expect something well understandable and familiar, or on the contrary, something mysterious and unknown.

The world is full of content. If only twenty years ago, three or four films and a part of the series fought for our attention, competition has become more serious. We want to buy a cinema ticket and spend not only money, but also our gold reserves. Therefore, we examine and estimate the familiar one. An infinite Remake series refers to the same nostalgic expectation, because they don’t even have to examine them.

Satan Wears Prada will collect a lot of money. Write these words and then come to me to make fun of me. You won’t come! And if you come, then I won’t go out, I’m sorry.

Magazine Magazine made a study on how the pre -excitement affected the cash desk of the film in Marketing Sciences Magazine. Summary: too much. Moreover, the leading role in the widespread warming for the public plays the discussion of the film’s social network X* (prohibited in the Russian Federation). In the Russian audience, this is of course a telegram.

The 2023 summer was the explosive pink or pink explosion time for the film industry-depending on your name preferences. The Barbigaimer’s industrial phenomenon showed how a good heating could work, which may seem like a instantity of mining, and then translated the story about a baby and Bayopik about a physicist in the two main films of the year. Here, the expectation of one film worked at the expense of the other. The audience said: “Oppenheimer” and heard: “Barbie”. Although two premiere took place on the same day, there was no competition. Nobody chose to go to this movie or another movie, but only one pair of sessions.

Now something similar is trying to do “Devil Wears Prada 2”. The sequel is struggling to be an event, not just a duette another movie with him, but Miranda Prostli hired Andy Sax.

Right, a unsuccessful promotion film, as in the example of Snow White, “bury”, but literally everything fell to CGI-Gnomes from the Palestinian question.

Another thing that warms the attention to premiere is the fragments that fall to the summit of the expected marathon. Trailers haven’t been a advertising product for a long time, “Cinema in two minutes”.

With their special attention and the effort that the killer is a servant, you can find the main bends and Tanos will make a “owl”. And this also works on a “familiar expectation .. We want to know what we got! Even when shopping online, we have an option not only to meet the goods, but also for a few hours of reserves to return the remarkable ones. And so in everything. Games have demo versions, books of books on page skin, and movies have fragments.

However, the wrong accents to the trailer, a little deceptive species in placeing the expectations and the audience will watch the film.

Of course, the trailer always tries to show the best in the film, it will not be considered even for this deception. However, gathering everyone in a challenging, gloomy action film in a cinema hall and showing them that 2015’s “fantastic quartet ında is already good and beyond the trailer. Although not just a problem in the trailer.

An expensive, but good film with bad promotion will probably remain a good film, but no one will watch.

One of the worst marketing campaigns is thought to work with John Carter. Did you watch this film adaptation of Edgar Rais Burrose book “Mars Princess”? Are you watching this first movie in a big franchise? Do you know who John Carter is? I suspect that they don’t look and probably don’t know. The film went to the film $ 250 million and there is no doubt about advertising. There is no doubt that he didn’t really regret 250 million, but nobody went. Paradoxically, in Russia, unlike the rest of the world, the film was relatively successful.

In the series, he is fighting to attract attention, slightly different rules. Especially for the AAA-SIGN series. Telemir (Aka Flow World) works skillfully with the expectation of solution. Sometimes we want to build theories and dive into the atmosphere of secrets – it is not for anything to watch for six seasons “stay alive”.

Each promotion of “Game of Thrones ı was a game similar to the investigation: John Snow-Dirkions searched clues in reflecting the mirrors. Mystery warmed up. Now “Wensde” is such a thing, but without such meticulousness. Then we want to know what will happen more likely, catch us like frogs, at low temperature, the pop series jump from this game, break the season into pieces, do not let it get money for subscription. A secret rule in the series.

Put the entire wardrobe of Miranda Prostli, warm up with “Barbigers ,, please, unexpected camouflage in the series, but most importantly, do not deceive expectations.