New openings and pop-ups stores that you definitely want to visit this Christmas

If you’ve done some Christmas shopping or want to prepare another plan for the next few weeks, we’re bringing you some here pop up shops which opens its doors in Madrid, Barcelona and London.

The popup they are ephemeral stores that place brands at strategic points such as the center of a city and usually include special experiences for customers or product launches. How long the store will stay at the location depends on what the signature looks like, but they are not permanent spaces, they can be from two days to several weeks or even months.

In the summer we have seen idyllic locations like that of the popup Loewe in Ibiza or Louis Vuitton in Marbella and more recently Dior arrived in Madrid, on the occasion of the launch of its new perfume J’adore Parfum d’Eau. The short-lived retail formula is triumphant among the major fashion houses, more and more are joining this new sales concept. Next, we’ll talk about some interesting openings this Christmas.

The American company will be showing in the capital for the first time Pop-up shop for the holidays. On Friday, December 16 and Saturday, December 17, it will be installed at number 5 Calle Salustiano Olózaga in Madrid, opening an ephemeral space where some of the most sought after will be this winter. With a Pop Up format, because it is something temporary, anyone who wants to come can buy one of the company’s models, a unique opportunity for lovers of this type of shoe, since they are quite sold out.

Some of the most unusual designs from the American brand will be available. The classic boots, the ultraminis or the desired platform soles in different colors and patterns that do not shy away from international models such as Bella and Gigi Hadid, Kylie Jenner or Elsa Hosk.

The mythical Harrods department store in London is home to “The Fabulous World of Dior”, a space imbued with Dior aesthetics. It is the first time that a brand has the entire boutique at its disposal. The facade, the shop windows and the interior of the shops, which are decorated with very characteristic Dior lighting.

Elche-based shoe brand Hoff opens a short-lived store in Madrid’s Las Rozas Village shopping center. The establishment will remain open for six months and is the first in terms of size Pop up shop that the company is launching in Spain. This year it already tested this store format in Paris and Mexico City.

Refinement, freedom and creativity are the three pillars on which the philosophy of this Italian women’s company that lands in Spain is based, specifically on Calle Claudio Coello, 35 in Madrid. Comes with one flagship store that brings together all the keys to Momonì’s fascinating universe. And it’s the colours, the fabrics, the prints and above all the inspiration in this company’s Italian craftsmanship.

In the Catalan capital, the pop-up comes from a brand with a lot of personality: La Manso, which makes rings from recycled plastic and which Dua Lipa recently wore. If you don’t want to be without one of these special pieces, you can visit the store from Thursday to Saturday until eight o’clock in the afternoon. It stays open until the parts run out.

Spanish smart fashion company Sepiia opens three new pop-ups in Barcelona, ​​​​​​Valencia and Madrid to bring you the best gift and have new points of sale where you can see and test their technology, as they have an innovative product: more sustainable clothing and practical, it repels stains, does not crease and neutralizes the bacteria that cause bad odors.

MAD: X-Madrid First Floor, C. Oslo, 53, Alcorcón, Madrid.

VAL: Shopping Center Saler Valencia. Av. Professor Lopez Pinero, 16.

BCN: B-trip Xperience Barcelona. Av Diagonal, 512.