Steve Siskind, former executive director of Paramount Pictures and 20th Century Fox, has been appointed general manager of EDO, Inc. ‘s Studio Analytics.
Siskind will lead EDO’s strategic partnerships with movie studios and streaming services, providing the real-time data and insights they need to make timely, critical decisions about how best to market their latest releases.
Siskind’s resume spans over two decades of notable photography work, including Wall Street Wolf, Selma, Transformers, Iron Man, the star pull and Indiana Jones Franchise. The executive is known for his extensive knowledge of streaming and theater models, market strategy, creative optimization and promotional effectiveness for EDO.
“We are fortunate to have one of the smartest and most respected marketing minds in the motion picture industry in Steve leading our studio analytics business,” said Kevin Krim, president and CEO of EDO. “Steve’s experience will strengthen our core strength in entertainment by working with industry leader Derek McLay and the rest of our amazing team to give our studio clients a lasting advantage by unlocking real-time intelligence with our predictive outcomes platform.
“I am thrilled to be a part of the wonderful EDO team that Kevin has assembled,” said Siskind. “I am passionate about the intersection of creativity and mediation. Helping clients measure and optimize campaigns aligns perfectly with my personal mission to ensure content is fully delivered.”
“Steve brings valuable media knowledge to the job. I look forward to working with him in his new role as EDO continues to advance the all-important measurement of media effectiveness,” said Josh Goldstine, President of Worldwide Marketing, Warner Bros.
Following an $80 million strategic growth investment from Shamrock Capital in April, EDO has increased hiring of industry talent from backgrounds at top companies including P&G, Oracle, Interpublic Group, Activision, Xandr and others.
Founded in 2015 by Edward Norton and Dr. Daniel Nadler With a mission to bring breakthrough data science to media, entertainment and advertising, EDO today has offices in New York City, Los Angeles and San Francisco and includes Warner Bros., NBCUniversal, Amazon Studios, Sony Pictures, Paramount, Discovery and Fox in , CBS, Univision, Subway, Royal Caribbean, New Balance, Nissan, SoFi, TaylorMade, Kia, Hyundai, Toyota and Patron are among their customer base.
Author pmc-u-font-size-14″>Writer: Anthony D’Alessandro
Source: Deadline
Bernice Bonaparte is an author and entertainment journalist who writes for The Fashion Vibes. With a passion for pop culture and a talent for staying up-to-date on the latest entertainment news, Bernice has become a trusted source for information on the entertainment industry.
