Will Camaieu be able to rise from the ashes of its liquidation on September 28, 2022? Men’s ready-to-wear brand Celio just took over their women’s clothing brand in an auction on December 7, 2022. According to AFP extensionthe president of Celio, Sébastien Bismuth reportedly said:
“It is a brand that has value, which has been the leader in women’s prêt-à-porter in France for decades and we want to try to relaunch it. »
Celio, a fashion brand well positioned to relaunch its Camaieu counterpart?
Celio thus acquired the two Camaieu brands, with umlaut (his old name) and without (his new name), logos, domain names. These two companies have always had similar positioning, which can give the impression of a logical and relevant acquisition. But this does not mean that the owner of Celio will be able to reopen all the Camaieu stores overnight. It will take some time, but the men’s ready-to-wear company probably has the means to relaunch a solid strategy for the future of this womenswear brand so well known to the general public in France.
Front page photo credit: Instagram screenshot.
Source: Madmoizelle
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
