Keegan-Michael Key’s substitute teacher Mr. Garvey, one of the signature characters of the former Comedy Central sketch series Key & Peelereturned to the top of the class to promote Paramount+.
The streaming service booked a 60-second spot for the plug on tomorrow’s NFL Thanksgiving Day show (see above). The synergistic promotion features mr. Garvey on “Paramount Mountain” repeating the show’s gag of mispronouncing every name on the attendance list and getting the students to agree with his aggressive malaprops. Instead of human students, most of those with speaking lines (except for NFL player Aaron Donald) are animated characters from Paramount/Nickelodeon shows like Big Nate, Blaze and the monster machines, Dora the Explorer and Blue notes.
Parent company Paramount Global has used the mountain backdrop as the cornerstone of its “news, sports and entertainment mountain” commercials for Paramount+ since its CBS All Access rebrand in early 2021. Paramount+ is in the midst of an important year – end- subscriber push that will get a boost in December when Top Gun: Maverick makes his streaming debut. The service had 46 million subscribers worldwide as of September 30 and was also boosted by the premiere of Tulsa King and NFL Football and said last week that the combination generated a record number of subscriptions in one day.
Another strategic move that appears to benefit Paramount+ is the decision earlier this year to make Showtime’s streaming service available as a subscription to the Paramount+ app. Until now, the two services have been kept separate, although in 2021 they will be bundled together as a package for a single price.
The Buffalo Bills will take on the Detroit Lions at tomorrow’s CBS game, one of three scheduled NFL games. It’s a promising matchup, if not quite the marquee the network had in late afternoon last year when nearly 38 million viewers tuned in to see the Dallas Cowboys and Las Vegas Raiders. Paramount+ streams live NFL games and other CBS programming, a holdover from the CBS All Access offering that continues to attract a subscriber base.
Key & Peele ran for five seasons and went off the air in 2015.
Writer: father Hayes
Source: Deadline
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
