Paco Rabanne

Paco Rabanne, in collaboration with Selfridges, presented the NFT collection of archival models of famous futuristic dresses. Profits from virtual sales will be used to fund the preservation of the brand’s physical archive, according to the new brand general manager, Nadia Duib. According to the statement, Paco Rabanne “sells the future to reclaim the past”.

Paco Rabanne

The collection includes a total of 12 outfits, including iconic models such as a miniskirt metal suit from the 1990 fall-winter collection, a suction-cup mini dress from the 1997 spring-summer collection and, of course, the chain mail dress. gold dress with snaps.

NFTs will be available in a limited edition of 56 copies. Their cost starts from about 600 lira (about 64 thousand rubles).

It’s also a good idea to bring it into the virtual world, where it’s easier to wear items that are “unsuitable” for casual wear, according to the brand.

The collection will be presented on the Decentraland virtual platform during Metaverse Fashion Week. All profits from NFT sales will go towards improving the preservation and storage of all these items, as well as funding the Paco Raban archive, including the purchase of the designer’s vintage clothing, sketches, image rights, video and radio recordings.

Virtual collectibles and NFTs have become a real trend in the industry lately. Gucci, Tommy Hilfiger, Etro and Rebecca Minkoff have already left their mark on the metaverse. However, some brands found themselves in the virtual world against their will. Luxury brand Hermes, for example, sued an NFT artist for selling virtual copies of famous Birkin bags.