chanel traveled to southeastern Florida with Karl Lagerfeld 14 years ago. It came to Miami to present the Cruise 2008/09 collection, and now the French home returns to this city with Virginie Viardwho will reaffirm the company’s ties to the United States and “The Magic City” in its Cruise 2022/23 parade. Those attending the parade will be able to see the pieces they presented in Monte Carlo last May, which are part of a tribute to Formula 1 and the Monaco Grand Prix.
A year ago, the brand chose to present the Métiers d’Art 2021-2022 collection in Paris and later in the capital of Tuscany, Florence. On this occasion, it repeats this formula, moving from Monte Carlo in May to Miami in November. On this journey she takes the glamorous garments across the ocean. The American city also has the presence of a 7,600 m2 boutique, conceived by Peter Marino, the firm’s architect and close associate.
Chanel was inspired by aesthetics sporty and in Formula 1, which gave rise to garments wrapped in glamor and elegance, which de sportswear at the foot of the sea and in the most modern style of the brand. To express your identity, the designs have embroidered details with sequins or the hallmark tweedIn this case in full color. Following the show’s dialogue, garments imbued with motorsport codes appeared in the form of driver-inspired suits and prints such as checkered prints, alluding to the Monte Carlo racetracks. Other notable pieces included: striped shirt dresses, tennis racket bags, caps, metallic designs, transparencies, black and white bathing suits and crochet sets.
With nostalgic smells, the company arrived in Monte Carlo, a place famous for its casino and the luxury that surrounds it in the Principality of Monaco. There Virginie Viard decided to symbolically include an allusion to perfume No. 5, choosing day 5 of month 5 as the parade date. French home and one of the favorite destinations of Karl Lagerfeld, the iconic designer. Moreover, it is one of the most coveted and visited places by artists.
To open the event, he chose a trailer with archive footage: “Directed by Sofia and Roman Coppola, it exudes the sunny spirit of Monaco’s coastline and summer friendships immortalized on the iconic waterfront with Vivienne Rohner, Blesnya Minher, Lyna Khoudri, HyunJi Shin and Mariam de Vinzelle” – noted the company.
The parade in Monaco was attended by celebrities and icons of the house such as Vanessa Paradis, Carole Bouquet, Kristen Stewart, Charlotte Casiraghi, G-Dragon, among others. Certainly, in Miami we will see a long list of famous faces from the artistic sector and the fashion world appear, to appreciate the legendary iconography of Monte Carlo and the Riviera.
Source: Marie Claire
I am Anne Johnson and I work as an author at the Fashion Vibes. My main area of expertise is beauty related news, but I also have experience in covering other types of stories like entertainment, lifestyle, and health topics. With my years of experience in writing for various publications, I have built strong relationships with many industry insiders. My passion for journalism has enabled me to stay on top of the latest trends and changes in the world of beauty.
