Kim Kardashian and Kylie Jenner

Instagram* has changed quite a bit lately: now the emphasis is on short Reels videos and in the users’ feed more and more content from strangers recommended by the social network. The update of the algorithm was far from being approved by everyone: Kylie Jenner and her sister Kim Kardashian are among the competitors. One of the most popular users of the social network: Kylie has 360 million subscribers, which is a record among female users. Kim’s page has 326 million followers.

Both sisters shared a post to their stories that was submitted by another user who called:

In the meantime, a petition was created on Change.org with the same call, and it has already been signed by more than 140 thousand people. The authors of the petition ask the leadership of the social network to return the traditional chronological order of the feed, reminding that the main meaning of the social network Instagram is to post photos, not videos.

Perhaps the leaders of Meta* Corporation should listen to the perspective of key influencers, especially since criticism from Kylie Jenner is a serious matter. Last time, his recall affected Snapchat’s status. When the app was redesigned in 2018, the celebrity didn’t like it and tweeted that he no longer opened Snapchat. The next day, the company’s shares fell 6%, its market capitalization reduced by $1.3 billion.

The leadership of the social network Instagram has not yet commented on the opinion of Kylie and Kim.

*Instagram is owned by Meta, a recognized extremist organization in the Russian Federation.

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