‘Game Of Thrones’ Prequel ‘House Of The Dragon’ Blocks Comic-Con Key Position In Marketing War; Street Fight to Eyeball the ‘LOTR’ Series, ‘TWD’, ‘Star Trek’ and More

For the first time in three years, real and in person, Comic-Con doesn’t get off the ground until Thursday, but battle lines are lining the streets of San Diego and beyond with billboards, train covers, and banners. .

Amazon Prime Videos Lord of the Rings: Rings of PowerAMC is leaving dead livingThe future of Marvel/Disney+ She-Hulk: Lawyer And Paramount+ is constantly expanding grave road The world has done a good job of attracting over 120,000 attendees this year. Take a look at our gallery of SDCC 2022’s best marketing and interactive efforts.

Comic-Con requires attendees to show a “health card”, always wearing a mask; Security guards ‘support policy enforcement’

However, from a rocky road in the Gaslamp Quarter and elsewhere, the big winner of hearts and eyeballs is clearly HBO. Dragon House. Taking advantage of the place that matters dead living Held for several years, it debuted on August 21. game of Thrones The prequel is on hotel key cards that thousands of SDCC attendees will touch during the conference.

gold insoles for shoes there is Created by George RR Martin, Ryan Condal, and Miguel Sapochnik, which ran at Comic-Cons for eight seasons, the series takes place 200 years before next winter. there is, It has the Hall H panel as the launch party on the morning of July 23. dragon house The panel’s public relations provider is openly using collusion as a launching pad for an almost relentless campaign leading to the much-anticipated premiere next month.

Comic-Con ‘House of the Dragon’ Trailer: Final Look at HBO’s ‘Game of Thrones’ Prequel Series

Still, Martin vs. raise the stakes in the small screen showdown. Mega-budget Prime Video developed by Tolkien, JD Payne and Patrick McKay. power rings It will be in the front and center of every crowd that enters the convention center. Posters from the fantastic television series are placed in rows around security detectors at every door and gate in SDCC.

In fact, Prime Video has wrapped it all up in SDCC, apparently branding it on all the trains that take people to and from downtown San Diego. In this regard, the closest comparison is Marvel’s Domination and Tatiana Maslany-Mark Ruffalo, released Aug. female hulk The series features official SDCC posters lining the streets leading to the convention center.

Perhaps pointing to the streaming wars, AppleTV+ has its own Emmy-nominated shows with big ads. Release In front of the Hard Rock Hotel. This is very different from the street presence of Netflix’s SDCC, which seems to be mostly confined to the Russo brothers. gray man. Starring Ryan Gosling and SDCC graduate Chris Evans, the movie is currently in limited theaters and will be released on July 22.

There are other spin-offs on the horizon, led by ABC’s Niecy Nash. Rookie: Federation Located next to Petco Park, across the train tracks from the San Diego Convention Center. Also in the world of television broadcasting, the reboot of NBC’s lead actor Raymond Lee quantum leap It features an interactive display in front of the convention center as part of NBCUniversal’s overall effort. a time travel drama fieldWith its second season this fall, the Comcast-owned network has planted its own flag on the lawn next to the convention center that always looks like a spaceship crashing to us.

Also casting a long shadow on SDCC around its traditionally well located hotel, Fox Animation brings ancient Greece to modern San Diego. Taking prime land in front of the hotel, next to the convention center, Dan Harmon designed it. Krapopolis A javelin throw from confa is an interactive “cartoon show” located in the Children’s Museum Park.

Comic-Con 2022 panel show for film and television serving the MCU, ‘Black Adam’, ‘Shazam! Wrath of the Gods’, ‘Dragon House’ and others

So, whether you’re heading to SDCC, already there, or watching the action remotely for the rest of this week, check out our gallery of marketing efforts. Comic-Con 2022 will run from Thursday to Sunday, July 21-24, and there will be news from the Deadline team for the next few days.

Additionally, as the COVID pandemic is far from over and continues to escalate in Southern California, anyone attending SDCC 2022 must present proof of vaccination or a recent negative test result. In addition, “all participating groups, including but not limited to attendees, guests, staff, press, professionals, volunteers, and cosplayers” must wear masks inside the convention center.