Goodbye H&M: 10 Russian brands with similar price tags

The new week didn’t start with the best news: H&M Group “gather” and completely abandoned the domestic market. “Given the current situation, we consider it impossible to continue our business in Russia,” the company said in a statement. However, the situation is quite expected: the fashion giant could not keep its trading platforms with it forever, and for a moment there are more than 150 of them across the country. To please fans of the brand, a large-scale sale of the remaining goods will be held, but we guess that the crush will be worse than Khodynskaya.

You can talk for a long time about the pros and cons of import substitution, but the fact is that in the Russian field you can find many worthy analogues with similar price tags. In addition, it’s similar with H&M: the yearly pursuit of quality products has turned into a real Robinsonade, as 99% of them usually give up within a week of purchase (or first wash). And secretly: for example, the same positions in Spanish and domestic H&M were radically different in quality, in favor of a store with a European residence permit. That’s why we’re wiping tears: we’ve collected a special selection of Russian brands that will give the fast fashion giant an appropriate response. A nice bonus: many brands are running large-scale summer sales right now – a great opportunity to actually pick up tops and dresses for a “thank you.”

lime

The Russian brand has long established itself as an analogue of Zara. It seems you can find everything from slit topical tops to slip dresses here. We advise you to take a closer look at the summer suit of a shirt and shorts in a trendy light green shade – fly before you tear it apart.

republic of love

The first sign from the domestic company Melon Fashion Group, which wants to (and is already taking) the place of the Inditex holding. A crop top and wide jeans with delicate slits on the sides, which influencer Maria Chervotkina has tried before – another noteworthy summer trend.

Zarina

Brand designers respond quickly to current trends and are often happy with discounts. We always buy dresses from Zarina – eco-leather and cotton under lace options are already on the wish list.

hello

Come here for a patched denim shirt and 100% cotton loose dresses. Moms shouldn’t pass by either: last week, Sela announced a collection codenamed Back to School. And clothing for schoolchildren is clearly one of the brand’s notable trump cards, because last year its designers prepared 40,000 children for September 1.

be free

Another candidate from Melon Fashion Group. The new collections called Everyday Bossy in trouser suits and Mountain Journey with travel outfits are anything but boring. Also, in the assortment of the brand you can find cool underwear at the good old prices of the outgoing hero of today’s news, who does not promise to return.

leaching

The brand is regularly listed in the selections of stylists – a green light for those who love delicate and concise outfits. Our preference is a mesh dress with a ties at the neckline and a short bodice at the top. Meanwhile, we’ve never seen such a rethinking of trends and original silhouettes.

Inspire

The history of the brand begins in 2010 with the small town of Irkutsk, and now the creators of the brand have as many as 18 stores and 2 own production in Russia. The author of the text vouches for the quality of the clothes – a strapless knitted dress passed through fire, water and copper pipes (read – going out to the countryside and then serving a two-hour barbecue). Additionally, the brand can find cool long denim shorts loved by Gigi Hadid, Kendall Jenner, and more.

Purpose Clo

Knitwear masters. And the quality is beyond praise, it’s not in vain that the brand’s clothes can be worn for years. A fall note: now the brand is having an off-season sale – nothing warms you better than polo-style or stand-up collar sweaters.

nice one

Comfortable at its best. The brand’s linen suits immediately go into the soul – for example, Vika Romanenko tested the same gray set only with trousers, and stylized the latter with a bright pink top and bag. And it is impossible not to mention the dress with a contrasting hem – a fashionable option, the analogue of which was seen at the Chanel show. Also available in blue color.

Gloria Jeans

You can always find a base for jeans, cardigans or sweaters on the brand’s website. In addition, Gloria Jeans has a wide range of accessories for every taste and color – we remember that the H&M stands were filled with all kinds of rubber bands and rings, and we no longer get bored.