Russian brands with a future: columnist PEOPLETALK and author of Devil Wears H&M Telegram channel, on trendsetters

In an era where Western brands and online platforms have become inaccessible to domestic buyers, many local brands have finally had a chance to prove themselves. In search of an alternative, hundreds and even thousands of fashionistas plunged into the work of the Russian market and its main representatives.

We often tell you that young designers do really great things. And today we decided to turn to our columnist Alena Goryacheva, the author of the Telegram channel “The Devil Wears H&M” and asked us to tell about brands that everyone should know, without exception.

Alena Goryacheva, author of Devil Wears H&M Telegram channel

Recently, I’ve noticed that people are becoming more and more willing to follow promising or young brands. Today, I would like to talk about domestic brands that you should at least subscribe to in social networks. You’re sure to start hearing them everywhere soon.

TTRSHCHNKVA

If you like shiny bags that catch the attention of all passersby, you are definitely here. The main concept of the brand is not to follow the trends, but to stick to your own style. By the way, this is why all products are created according to their own patterns, and in most cases in a single copy.

LevashovaElagina

Another brand I want to talk about is LevashovaElagina. Here you can buy very unusual and high quality jewelry made at the intersection of punk and glamor. By the way, the brand itself is even represented in the Central Department Store and enjoys crazy success. And this despite the fact that, by traditional standards, the brand does not have many subscribers in the banned social network. So I remind you that this is far from an indicator, the most important thing is quality.

measurement

And this brand will appeal to anyone who prefers to use the so-called modest fashion in their wardrobe. Measure brand is represented both in Makhachkala and Moscow. It is noteworthy that the founders Zainab and Zuhat tried to convey the main and most important idea through their clothes – closed clothes can be beautiful. And as for me, they succeed with a bang.

“May May”

The May May brand will appeal to those who love basic things with a holiday effect. Here you can find the best fluffy trousers or “marshmallow dresses” for meeting a friend over a glass of wine. In general, just beautiful.

in fandigol

Super fashion items can be found in the Fandigolde showroom. Corsets, lace-up trousers, wavy shirts and much more – all this will fit perfectly into the wardrobe of a modern woman. Despite the fact that everything is very extravagant, the color palette is calm and as pleasant as possible. I would definitely advise bloggers to pay attention to this brand in the first place because things look really good in the photos.

BNPRT

BNPRT is a brand of Cyril Bonaparte with the most beautiful things and lookbooks that are far cooler than the deceased Zara. Here you can find both the essentials and the trendiest new items of the season for any occasion. I suggest you pay particular attention to dad cut trousers and men’s cut jackets.