Reese Witherspoon

Celebrities often inform subscribers on social networks about the books they read, but some have created separate book clubs for this, where they dedicate new works to their audience every month and support publishers and young authors. We’re talking about the innovations of book clubs.

Oprah Winfrey (oprahsbookclub, 667k followers) has been running a book blog on Instagram* since 2012. The works he recommends to subscribers often become bestsellers. The latest book is no exception – Nightcrawling by 20-year-old Layla Mottley about race issues and the oppression of black girls.

Oprah Winfrey

Actress Reese Witherspoon manages the reesesbookclub Instagram* account, which has 2.3 million followers. Each month she chooses a piece that focuses on a woman’s story. Honey and Spices is a July book by British author Bolu Babalola about Kiki, an ambitious black British woman trying to do an internship in New York.

The books chosen by Reese often become popular, and part of the production company Hello Sunshine chooses it for film adaptation.

Reese Witherspoon

Singer Florence Welch also launched her own book, Instagram, between the two, which has 139,000 followers. On her blog, she now recommends reading Kieran Milwood Hargrave’s May 2022 book, The Dance Tree, a mystical tale of love and loss set in Strasbourg in 1518.

Popularizes reading and actress Emma Roberts. Along with her friend Kara Price, she created the belletrist Instagram account, which currently has 269,000 subscribers. For The July Book, the friends chose Lauren McBrayer’s Like A House on Fire, about a married woman, Merit, who seems to be resuming a career after 12 years of marriage and meeting the love of her life. boss, Jane.

Many celebrities are now collaborating with book projects. That’s why, recently, Kaia Gerber recommended “book of the month” for her Instagram account’s book of the month (1.2 million subscribers). Her choice fell on the work of Jennifer E. Smith “The Unsinkable Greta James” – about a girl trying to get along with her father after the unexpected death of her mother.

Now there are many book clubs in Russia. One of them was organized by Ksenia Lurie, who writes about books for Glamor magazine, Afisha, the Storytel blog, and the Bazelevs film company. Together with the club members, he analyzes the books in online format. Book clubs “Dostoevsky”, “12”, “Project Book” also appeared, the discussion of Russian and foreign classics takes place even in the “Rovesnik” bar – they hold their own book exchanges and clubs.

*Instagram is owned by Meta, a recognized extremist organization in the Russian Federation.