In recent years, TV series have repeatedly demonstrated their immense impact on the tourism industry. In Spain, the Almeria region, which has hosted the filming of Game of thrones saw its participation increase by 130%according to France Inter.
Netflix has decided to expand this breach open on business tourism by developing a new concept: guided visits to the filming locations of its programs.
Netflix in Paris
This is a new initiative from the streaming giant. From 11 to 19 July Netflix is organizing free neighborhood tours having served as decorations to his series phenomena, Emilia in Paris And Lupinewith Omar Sy.
On its site, Netflix invites its subscribers to ” embark on one of the guided tours that will introduce you to some of Europe’s most iconic cities (London, Paris and Madrid) through the eyes of your favorite Netflix characters. “
A fun sightseeing tour
Once registered on the site, you have access to a free visit lasting at least two hours. Netflix’s stated goal is to take advantage of the interest generated by the series among the spectators introduce them to local heritage.
Thus, during the visit, the filming anecdotes Double a more traditional presentation by a tour guide. ” They want to see Emily’s apartment so I take them there, and I take this opportunity to tell them the story of the place where it is. says the guide François Vulliet in front of Notre Damein Paris match.
” It is not against nature, it is a clever way to take people on tour to discover Paris, people who a priori would not have arrived on a purely historical and very classic circuit.. “
François Vulliet, tour guide associated with the Netflix project
By offering a free event, Netflix builds customer loyalty, enough to try and improve its mixed results. In London, visits are organized around the series Enola Holmeswhile the Madrid tours are themed Money robbery.
Featured image credit: © Stéphanie Branchu / Netflix
Source: Madmoizelle
Lloyd Grunewald is an author at “The Fashion Vibes”. He is a talented writer who focuses on bringing the latest entertainment-related news to his readers. With a deep understanding of the entertainment industry and a passion for writing, Lloyd delivers engaging articles that keep his readers informed and entertained.
