Why are rich customers working from popular bloggers?

Why are rich customers working from popular bloggers?

Sugar success in social networks does not always play in the hands of professionals. This was described by an interior designer with a large audience in Tiktok – according to him, rich customers do not take it seriously by thinking of a “Tiktok designer”.

Frame from the movie “A Summer Day”

It turned out that the solution was simple: Architectural Digest and Elle Decor rented a PR man organizing publications in prestigious publications. A few of these references instantly added strength to potential customers’ eyes. Today, customers are looking for verification and even a small note on the famous media can change their views.

“Tiktok videos can disappear, stories can live for a day, and the broadcast in hand decoration or what google will continue for years,” he explains. In addition, AI sections will present you over and over again. However, the word in Vogue or New York Times is not only confidence, but prestige.

At the same time, a good PR man will immediately warn: the publication in the traditional media is not magic. There must be something in the brand to write about you. It is not less important that the material is relevant: a talented expert will not emphasize the details of his personal life, but will find the right angle for filing such as “French stylish in Los -ngeles”.

At the same time, tiktok should not be discount. It helps to attract a new audience and to rejuvenate the customer circle. However, he was matched with publications in the classical media, working much more efficiently.

In the meantime, we have recently had a lot of materials, where we have analyzed in detail what is in brightness in Russia. Read here.

Source: People Talk

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