The France of Claire brand, specialized in jewelry and accessories at low prices, faces a serious crisis. The Commercial Court of Paris ordered the opening of a reception procedure on July 24, 2025, triggering an observation period of six months.
During this period, the judges will evaluate the possibility of a recovery plan or will consider a liquidation, synonymous with termination of the activity.
Economic evaluation: a drop in sales and fragile results
The published accounts indicate a drop in turnover, from 142 million euros in 2023 to 132 million in 2024, resulting in a clear erosion of the margins. Despite the modest clear benefits (1.3 million euros between the end of 2023 and the end of 2024), the brand was unable to slow down the bleeding.
Claire’s France is now it takes between 800 and 1,258 people depending on the estimates. The employee lawyer mentions a high risk of dismissal at the end of the judicial observation: “They say they are looking for a buyer … but I’m afraid there are many layoffs. »» »
The general context of the fulfillment of retail sale
Claire is no exception. Several French brands have already fallen, like Jennyfer, liquidated in May 2025, part of which was detected by Beaumanoir and Celio, preserving about 350 jobs out of 1,000 threatened.
Other actors such as NAF NAF or Popeir Des Cotonniers also undergo recurrent failures. The sector suffers from greater competition of low courtyards platforms, such as Shein or Temu.
What will be of the shops?
The brand operated around 239 stores in France at the beginning of 2025. Several stores have already dropped the curtain in recent months, in particular in Saint -étienne, Angers or Roubaix. If the liquidation is pronounced, it could follow a general closure of the shops.
Will it be sold out? The question of the buyer
As part of the recovery, you are looking for a buyer. If the latter accepts a continuation plan, some shops and works could be preserved. But uncertainty remains whole. If no buyer manifests himself or if the project is insufficient, the spectrum of a liquidation weighs heavily the future of the brand.
Possible scenarios for the brand:
- Continuation plan: a buyer would have taken over, limiting jobs losses and preserving part of the shops.
- Judicial liquidation: the brand disappears, the shops close and any supply would be exhausted or sold.
Claire’s France is a turning point: by the end of January 2026, the Court will make its decision. The future of shops and employees will depend on the ability to convince a practicable buyer. If the liquidation is pronounced, the brand could undergo a generalized closure.
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Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
