Fashion Editor Diary: New Rules of Cannes Film Festival’s clothing rules, the unexpected image of Bella Hadid and other fashion news of the week

Fashion Editor Diary: New Rules of Cannes Film Festival’s clothing rules, the unexpected image of Bella Hadid and other fashion news of the week

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Hello everyone who is not indifferent to fashion! Touch, your fashion editor. There are so many tendencies and brands in my world that in the industry, I decided to lead a day of an online day. And this kind of diaries often call personal, mine is open to all readers – so you will be aware of the most interesting ones.

The most discussed event this week was the opening of the 78th Cannes Film Festival. This year, the rules of clothing rules have changed significantly: now the guests of the premiere shows will not be able to go to the red carpet in “naked” and very open images. Therefore, watching the stars’ clothes has become even more interesting, because it won’t work to surprise the bare dress. Fortunately, many of them have “perfect” with these rules. For example, Irina Shayk, who visited several prime ministers as part of the festival. Black dress “Swan” Elie Saab is clearly worthy of our applause.

Cannes and Bella Khalid could not miss. And last year, the translucent dress in Saint Laurent was also discussed for obvious reasons, and at the same time fans surprised a new view. Now the burning brunette Bella Hadid has become a sensitive blonde and the contrast black dress stressed only the new hair color.

This week there were really interesting events, so I suggest to go on a small digital trip in the new news of the fashion world and learn a little more about our local brands, advertising campaigns and collections. Shall we start?


Slowly but absolutely warmly back to our cities, so it’s time to make your wardrobe and then go shopping. When choosing images for suffocating days in a metropolis, it is important to pay attention to the material and functionality of the products. For example, the 4Forms brand has released a collection for those who are prepared for the summer and live in the rhythm of a large city and are not ready to compromise on style and comfort. Breath fabrics, natural textures, thoughtful and sophisticated forms – each detail here is created to feel at extreme heat and hundred percent under the cool atmosphere of air conditioners.

“Summer in the city is a collection of a city about a city where you can survive in the summer, but also with pleasure in the summer months. Because the real summer begins where you feel,” 4 Forms explain their new decline and disagreement is difficult with them. Here is white linen (hard to imagine a more ideal material for the summer), stylish flowing boho-naps (by the way the tendency of the season) and a free section made of aytems. In the meantime, the brand was sure that all the images in the new collection were universal and suitable for any reason: from the morning meeting to the evening walks.


Sports have been fixed to the basic wardrobe of fashion influencers for a long time: combining them with usual classics, mixing with accent elements and adding bright accessories. A cool example of this kind of stylization was shown with the Amazing Red and the Handmade Jewelery brand from the Amazing Red and Spain with a multi -branded network. As part of cooperation, they presented a project with Russian champion Ice dance Elizabeth Khudaiberdieva.

In new frames, Elizabeth shows how sports images can be supported by unique decorations. Athlete posing at Puma Aitemachs – length fixing, volume Olympicism and Speedcat Ballet SD trend boxes. All of this is completed in a stylish way with the Unode50 jewels, which proves that it is possible and even necessary to unite unconventional. Elegant silver is here with magnificent gold, Muranian glass Swarovski crystals and sophisticated details.


On May 14, the first flagship store of Ekonica shoes and accessories in Moscow was opened in the form of a street rhythyl format in Moscow. Boutique is located in the historical building of the revenue house of AS Gchava in the corner of Stoleshnikov Lane and Petrovka. The opening event was held in collaboration with Blueprint, together with the leverage of the shoe Lovers Club based on the idea of ​​finding its ideal pairs. Now every customer of the new Ekonika store will be able to use personal shopping service. We say: Before looking for the same pair, plan a meeting as an offline brand consultant or online, which will help you find the perfect option for yourself.

The new flagship offers both the Premium line and the selected models of the main line and cooperation products of Ekonika. As in other brand stores, you can make a previously reservation in shoes, accessories and bags to create a complete image during shopping.

He could not miss the presentation of his new Rushev collection. The new decline, which collects both recognizable symbols and new jewelry techniques, has become a symbol of brand transformation in the last few years. As a magnificent ocean, the ocean control and a mysterious desert that never stops. For this reason, the jewels that mimic corals are the drawings in the sandy sands of the strange shells of winds, waves and sea creatures.

The creative director of the brand Georgy Rushev focused on the use of natural stones in creating new jewels: Agates, Cubic Regions, Swarovski crystals, Baroque pearls and pearl mother are ideally combined with metal structures and embodies a unique symbiosis of tons, forms and tissues. And the collection of the camp correctly transmits the mood. The image of the hero is also inspired by the legendary images of the sirens and the characters coming from cyber reality, and removes the connection between the present and artificial.


Before the summer season, parties, events, weddings and holidays! Therefore, when creating a capsule for the coming months, you should be careful not only about basic images, but also about more elegant clothes. Friends of fashion rebels who offer the new evening “Temptations” collection that strengthens the vision of the image of a modern from the beginning help us with this. The brand is inspired by a painting exhibition in Salzburg in different periods of “seduction. Seductive beauty deadly charm”. They studied the old legends about attraction and showed how they could be embodied in the image of a modern girl.

Brand, transparent grille, lace and flowing fabrics made of open back, a train, a deep collar line introduced sensual models. Each was named after the heroes of the paintings: Eve, Galatea, Dalila, Persephone and Antiothe.


The legend of Water Lily, a star falling from the sky and turned into a flower while contacting the lake, inspired the Roses Lace brand to create the whisper of his Lily Summer collection.

The new drop models are made of natural fabrics. Silk Atlas, translucent chiffon and soft crepe dens’ten dresses, skirts and tops will be loyal for summer, you will be filled with melody and elegance every day. And the color palette of the collection reflects the beauty of the underwater world where two main pressure blooms – a more abstract pattern similar to classic big roses and water lilies. The brand has also introduced new silhouettes for itself, for example, a tulip mini dress and an open back and curtain dress year to our personal creatures immediately.


The summer collection 12 storeez is especially hot and trembling. A new story called Yaz Summer in the Village çıkmış reminds us of the anxious hot days of our children’s memories. To shoot the camp, the brand’s team went to the village to convey the real atmosphere of the collection. Against the background of comfortable wooden houses, picturesque fences, straw and fluffy heaps of the river, the summer images that would look appropriate in both the city and beyond were shown. The main characters of the shooting were filmmaker Rodonay and his wife, Krista Kobert.

The brand conveyed the idea of ​​comfort and freedom through natural materials, natural materials, natural materials, shadows and minimalist prints as if it were slightly burned in the sun. Especially we were still in the spirit of long dresses made of silk chiffon and thin linen shirts, which I did not think of the holiday and routine issues.


News for all filmmakers! Here, the leading online cinema-Kneema has published a cooperation with the Rice Clothing brand and will definitely fall into the heart of the fans of its projects. “Yuzz”, “wavy”, “peace! Friendship! At the same time, even if you never watch them, things will be relevant from this collection. Today, symbolic prints and inscriptions are particularly in the trend, so it is definitely worth looking at cool and stylish T -shirts for summer.

At the top, for example, what is a model love with a recognizable expression? Baby Donat, who saw me in my head all day hurt me.

Will we be friends?

Source: People Talk

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