Let’s go as a couple: we’re putting together outfits for fall in the style of the iconic power couple

The paired look trend originated in America in the early 2000s. The stars who were in love at that time showed their love with similar looks on the red carpet and in paparazzi shots. South Korean youth gave a new impetus to the development of couple look fashion in 2020. It was here that young couples began to re-popularize similar styles in everyday life.

Watching couples dressed in the same style is a special visual pleasure. Therefore, choosing the perfect couple look can be called a real art, if not magic. You should pay attention to accessories, colors, print and style combinations that combine with a common mood.

We can still handle the task of making sure our boyfriend dresses the same way. So where to look for that perfect couple look? Familia’s discount store chain is famous for its wide range of products from famous world and Russian brands. Taking three iconic couples of all time as an example, we decided to make the impossible possible and prove that the local assortment contains real treasures for every taste.

“Chips» Familia stores

Stress-free shopping. Separately, we note the competent layout and zoning in the store. There is no need for worry and fear of missing out on the most valuable things: all products are segmented by category and size. Our favorite is Gold Brands; Here you can find real “treasures”.

Originals only. Brands of different levels are presented in the store: from mass market to premium brands (the same Golden Brands). The company guarantees the originality of each model, because a team of professional buyers is responsible for the range.

Treasure hunt effect. Familia stores the most valuable items that many can only dream of: coveted models from past collections and a wide range of brands leaving Russia.

Use. It’s a rare occasion when you cry with joy when you look at the price tag. All products are sold with discounts of up to -85%. If you sign up for the loyalty program you double the benefits.

Let’s get back to fashion. As promised, we’ve rounded up fall looks in the spirit of the legendary couples in love you’ll find on Familia.

There is no sadder story in the world than the story of Carolyn Bisset and John Kennedy Jr. One of the most spectacular couples in the West became famous for their fateful acquaintance, sincere feelings, but (as often happens) a tragic end. Let’s put aside the regrets about the fate of the “cursed” couple and take a closer look at their images. By marrying America’s “first son,” Carolyn gained not only status but also style responsibilities. He frequently attended public events, preferring concise, discreet appearances. The basis of her wardrobe was business jackets, stylish pencil skirts and sheath dresses. Kennedy’s preference (as is mostly every man’s preference) consisted of formal suits, shirts, and accent ties.

Another unhappy love story was remembered by fans of the couple not only for its exciting plot, but also for its correctly selected costumes. The king and queen of alternative rock met at a Nirvana concert on January 12, 1990 (who would have thought). Funny but true: Initially, Courtney was not a fan of the work of her future chosen one, but she came to the event with a friend. Style-wise, Cobain and Love became the grunge version of Yoko Ono and John Lennon, favoring ripped jeans, chunky boots and bold biker jackets.

The story of one of Britain’s most influential couples began at a party in February 1997. David had long dreamed of a personal meeting with the Spice Girls’ soloist, watching Victoria’s work on television. Gathering his courage, he invited the girl to the match between Manchester United and Chelsea, in which he was also taking part. If only she had known that this game would be the first of thousands of encounters the future Mrs. Beckham would attend. We have been following not only the developments in the couple but also their daily appearances for 24 years. In summary, the Beckhams’ style can be described as nondescript casual. Victoria and David choose a comfortable base: jackets and plain T-shirts in the summer, sweatpants and puffer jackets in the cool season.

Photographer: Maya Tatter

Stylist: Christina Constantinou

Makeup artist: Galina Panteleeva

Models: Andreas and Christina Constantinou

Gafer: Denis Karpenkov

Producer: Anastasia Fridman

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