The Amika brand from Brooklyn to New York arrives (finally) at Sephora in France. Very popular overseas, it has become known above all thanks to its colorful packaging inspired by the 70s but also for its values of inclusion and representation. Obviously one of the brand’s products stood out from the others and contributed significantly to its (good) reputation. This product is Perk Up dry shampoo. But what makes it different from the others and above all why are thousands of beautystas so happy at the idea of finally being able to get their hands on it?
A talc-free dry shampoo to maintain the balance of the scalp
The particularity of Amika dry shampoo lies above all in its formulation. While most formulas of this type are composed of talc, uses the New York brand instead natural rice starch, which absorbs impurities and sebum, restoring volume and texture to the hair. Less dry, starch does not clog pores and therefore does not cause dehydration or alter the balance of the scalp, unlike talc.
To enhance her formula, Amika added sea buckthorn, a nutrient-rich superfruit such as vitamin C and A, essential fatty acids and omega 7. The goal? May your hair continue to shine, even when it's dirty. To top it off, this dry shampoo is vegan, paraben-free and silicone-free.
The best-selling dry shampoo in the United States
Amika's formula found so much success with its audience that Perk Up dry shampoo quickly became a best-seller in the United States. Worse yet, according to data from The NPD Group, it is the best-selling product in its category in Uncle Sam country. Will it have the same success in France? All we have to do now is find out…
Buy Amika dry shampoo
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Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
