Hello to all fashion lovers! Your fashion editor is here. There are so many trends and brands in my world that I decided to keep an online journal where I would note the most important things in the industry. And although such diaries are often called personal, mine is open to all readers – so you will be aware of the most interesting things.
Let’s start this issue of the fashion diary with the fact that winter is officially over! All we have ahead of us is warmth, breakfasts on verandas and stylish looks that do not cause cold. Now it is worth discussing the events of this week, the most important of which is Paris Fashion Week. There we saw the long-awaited and very touching debut of Chemena Kamali in Chloe and another failure of Maria Grazia Chiuri in Christian Dior. The designer released jackets, trench coats and skirts with the words Miss Dior, and in the comments everyone adds I, and when translated into Russian it turns out: “I miss Dior.”
There were really many interesting events this week, so I suggest you take a short digital journey with me into the latest news from the world of fashion and learn a little more about our domestic brands, advertising campaigns and collections. Shall we begin?
The Familia store chain is launching a new “Brand Hunt” advertising campaign with the participation of Agata Muceniece. The actor became the face of the brand in 2024. “I really like creating interesting visuals, experimenting with style and trying something new. And when this can be done at an attractive price, as in Familia, you can collect even more interesting “skins”. Hunting in style at Familia is a great plan,” commented Agata Muceniece.
By the way, if you don’t know yet, let us explain. It is located in the Familia store chain, where a large number of fashionable wardrobe items are presented, and here you can also find products of premium brands with discounts of up to 85%. The Fashion Vibes fashion department invites you on a fashion treasure hunt.
What could be more touching than a child’s drawing? There are few competitors. Russian brand Belle, you think so too. The brand’s team recently held a painting contest for children and then selected 34 winners to bring the project codenamed “Little Artists” to life. As a result of the creation, 34 children appeared in the products of the new series, dedicated to all mothers on the planet. The very touching collection includes oversized sweatshirts, t-shirts, two-size scarves and a large backpack designed especially for us together with the accessory brand Moveli.
Meanwhile, the Belle you mama series also includes breastfeeding underwear sets, basic underwear for every day during pregnancy, and tights with special pieces that anatomically support the abdominal area.
Russian brands never enjoy new collections, shoots and campaigns. Thereupon, the Naked Story team went to Rome to shoot a new capsule, codenamed A presto. There were blouses made of translucent chiffon, trendy maxi skirts made of textured jacquard, short cotton jackets and boucle coats in delicate pastel shades. And Ira Dubina was in charge of the style. And we think it’s the perfect Roman holiday!
Real fashion lovers not only follow new collections, but also do not miss a single news from the gastro industry. If you agree with this opinion, then we will tell you about the new project of the Russian brand To Be Blossom and the Share restaurant. Within the scope of the project, brands prepared a special menu, collected trending images taken while going to their favorite restaurant, and also shot ironic videos that will be a video series reminding the mission of the project. Which? To inspire girls to create simple moments of pleasure for themselves, to surround themselves with care and comfort every day.
The menu includes two dishes for breakfast and lunch, as well as a cocktail named after To Be Blossom. Between February 19 and March 19, you can try the special at Share by ordering your favorite dish from the menu.
Spring is officially here, which means it’s time to start thinking of ways to update your style. We recommend taking firm steps towards the office siren aesthetic and also filling your wardrobe with things with catchy inscriptions that you just want to photograph. You can find everything you need in the new collection of the Muliér brand called “The main thing is inside”. In the new season, designers turned to a concise cut, a restrained color palette and even more meticulous attention to detail. As the name suggests, you need to look for hidden design messages in everything. For example, the latitude and longitude of the Muliér office are indicated on the back of the Per aspera ad astra jacket, and if you roll up the sleeves of the trench coat you will find the following inscription: “You are not walking, you are walking. don’t strut” (“You don’t walk, you strut”). And of course, how can we not mention the long sleeves that say Get Rich, I love cats and money, Money, money, money.
Already have plans for next weekend? If not, put this event on your calendar immediately. On March 9 and 10, Moscow vintage Rouge invites you to the French cabaret-style brocante Moulen Rouge.
Today in the gallery you will be able to find unique items of history and give them a second life. The Rouge collection now includes clothing, accessories and shoes from the early 2000s, as well as furniture and decor from the last century. It is worth taking a closer look at the bronze cabinet of Affortunato Gori, graphics by Mikhail Shpagin, fashionable posters and banners, iconic products of the brands Chanel, YSL, Vivienne Westwood, Prada, Jil Sander, Celin, Givenchy and costume jewelry. Christian Dior, vintage Gucci glasses and much more. Let us remind you that the main message of Rouge – “elegance with spice” – reflects the spirit of exquisite Parisian wines and the brand philosophy – a mixture of beauty and hedonism with irony. And all products are carefully selected in Belgium, Italy and France.
New places appear on the fashion map of Moscow with lightning speed – we can only study them and monitor their development. The Fashion Vibes fashion department recently met the Astronaut brand, which appeared in 2021 and managed to win the love and recognition of the fashion community. “Clothing is not just a shell, it is a way to express yourself, your feelings and ideas. “We put a piece of our soul into every detail, every texture and every stitch to make every customer feel special,” say the founders.
In the Astronaut brand collection you will find voluminous t-shirts, hoodies, sweatshirts, long sleeves and much more. In the meantime, we recommend you to take a look at the brand’s boutique on Kuznetsky Most, which opened at the end of last year. There are many places where you can create content for social networks.
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Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
