Zac Posen will have had time to miss the industry too much before returning. At the end of 2019, the great American designer had closed his doors, after having long been one of the country’s fashion leaders. But now he is back where no one expected him: head of design for the Gap Inc. group.
Zac Posen becomes creative director of Gap Inc
This obviously includes the Gap brand, but also the Old Navy, Banana Republic, and Athleta brands. The 43-year-old designer becomes executive vice president and chief creative officer of Gap Inc., as well as creative director of Old Navy. The group hasn’t had a conductor like that since Patrick Robinson (former Armani protégé), from 2007 to 2011.
In the press release that made the news official, released on Instagram on February 5, 2024, the CEO of Gap Inc, Richard Dickson, expressed his enthusiasm as follows:
“Zac’s technical expertise and cultural clarity have consistently evolved American fashion, making him an ideal fit for the company as we ignite a new culture of creativity across the portfolio and reinvigorate our historic brands. »
By the way, who is Zac Posen, new creative head of the Gap Inc. group?
Born in 1980, Zac Posen grew up in New York with his lawyer mother and artist father. He studied fashion mainly at Parsons, then at Central Saint Martins in London, while building a solid network in the sector. So much so that he first launched his parents’ salon and home in 2001, only to quickly find himself coveted by several luxury conglomerates such as Kering and LVMH.
A darling of American fashion in the 2000s and 2010s, he also established himself as a media personality, becoming a telecrochet judge Project Runway from 2012 to 2018 (seasons 1 to 16). But despite the critical and media success, it ended up closing up shop on the 1stum November 2019. This is why his appointment as creative head of the Gap Inc. group promises to be good news.
It is also symptomatic of the premiumisation of traditional mid-market fashion players in an attempt to survive the collapse of the clothing sector of which so many French brands are paying the costs, in the face of new ultra-fast fashion players such as SHEIN and Primark.
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Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
