The online shopping site for luxury products ThreadSpy revealed a few days ago the list of the best-selling perfumes for the year 2023. And if La Vie Est Belle by Lancôme occupied first place in rankings of this kind in previous years, this time this is the case of a fragrance that is more on the side of niche perfumes that has seen its track record evolve.
To achieve this result, ThreadSpy carefully analyzed Google searches but not only! The company also monitored social networks, and more specifically Instagram and TikTok, where it identified the most relevant hashtags and keywords. And the result of this vast study has led to the culmination of an exceptional juice, whose popularity is only growing: Baccarat Rouge 540 by Francis Kurkdjian.
Baccarat Rouge 540: a true social media star
If you haven’t heard of Baccarat Rouge 540 yet, let us enlighten you. This juice was born from the meeting between the Maison Francis Kurkdjian and the Baccarat crystal factory. Colored with jasmine, saffron and ambergris, it also has woody tones such as cedar. Floral, amber and woody nuances that seem to attract attention of the general public since on TikTok all the videos published highlight the perfume with the red label garner more than 646 million views.
More than 200,000 contents about this characteristic juice have been published on Instagram… An impressive popularity considering its price which amounts to more than €230 for 200ml…
What does the rest of the ranking say?
According to the same classification, luxury continues to seduce the general public as we find the Miss Dior perfume in second place and the iconic Chanel N°5 in third place. This list also follows Cloud, the juice imagined by singer Ariana Grande and Bloom designed by Gucci. This is enough to give you some ideas for the end of year celebrations.
Buy the perfume of the year 2023
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Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
