After a few seasons of reign of the micro-bag à la Chiquito by Jacquemus, the time of large shopping bags in the fashion shows of major fashion houses has returned. So, of course, designers can propose what they want, we are not obliged to follow the trend, but it can be interesting to observe. The peculiarity now is that it’s not just the inside of the bags that we fill to the brim. Even the outside, with lots of carabiners to attach more clutter. We saw it in the spring-summer 2024 collections of Miu Miu by Miccuia Prada, Bottega Veneta by Matthieu Blazy and even Balenciaga by Demna Gvasalia.
Where does the unusual fashion trend of overflowing bags come from?
THE Caretaker has also noticed this trend, which it links to the recent death of the icon Jane Birkin, whose wicker baskets were so overflowing that they inspired the Hermès shopping bag model that has borne her name since 1984.
Although the Covid pandemic is not over but the general public intends to act as if they are returning to their previous lives, we are therefore starting to wander the world again with our home under our arms. The bag thus attempts to respond to the challenge of being able to accompany us throughout our working day, perhaps punctuated by a sporting activity (which may require specific objects and change) and/or a cumbersome recreational activity (such as knitting). progress, for example) and/or the affairs of his possible descendants.
Maxi shopping bags overflowing with mental load and decreasing purchasing power
Because not everyone can afford the luxury of settling for a Chiquito-sized bag by Jacquemus. The microbag means you don’t have to carry things into the office and/or can easily get home. This remains a sacred luxury inaccessible to the majority of French people, as demonstrated by the demonstrations of the yellow vest movement, inflamed by the increase in petrol prices. If the first lockdown stopped them, the current runaway inflation will surely make them desperate. Being able to settle for a mini-bag can be interpreted as an external symbol of wealth and social power.
On the contrary, we could almost read, in these maxi overflowing shopping bags that we add even more to the outside thanks to the carabiners, a manifestation of our decreasing purchasing power (more and more French people bring the bowl to the office to save money) in the middle to our hectic lives. And women are the first to have a full back, due to the mental load.
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Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
