Peter Luo’s Stars Collective and Chinese Hana Investment Partner at Ambitious Fund; “The Garfield Movie” is one of the first collaborations

EXCLUSIVE: Peter Luo’s LA-based financing and education vehicle, The Stars Collective, is partnering with Chinese financier Hana Investments on an ambitious “cross-media fund to invest in comics, films, games, collectibles, consumer products, artificial intelligence and metaverse technology. “

This will be one of the first collaborations between the two companies The Garfield movie, starring Chris Pratt, hits theaters next year. While their partnership for the film will be merchandising based, we understand that a subsidiary of Stars Collective will distribute the Sony film in China.

The fund, which aims to attract partners, will be officially launched at the StarS Summit on November 13, 2023, co-hosted by Stars Collective and Hana Investment (China) at the Petersen Automotive Museum in Los Angeles, California.

Luo’s previous star vehicles have supported films, among other things Crazy rich Asians, Crazy stories to tell in the dark And Devilish.

Stars Collective told us about the collaboration: “Both parties are ready to enter into an intensive collaboration aimed at The Garfield movie (Chinese title: Garfield family), which will be published next year. This partnership is anchored by a 25-year exclusive image-related trade license in the Greater China region, covering all categories except theme park and stage rights, which is owned by a Chinese subsidiary of Stars Collective. The alliance includes design, artist partnerships, global supply chain management, e-commerce capabilities and ongoing brand development. In addition, this joint effort will also include other IP owned by Stars Collective, laying the foundation for a host of investment opportunities within the co-managed fund.

Stars Collective’s previous credits include: Jamojaya, playground, NezuhAnd Wuhan Wuhan.

The Chinese Hana Investment is an investment platform of the Korean holding company Hana Financial Group with a pan-Asian reach. Hana Investment primarily invests in fast-growing industries in China and abroad, including medical services, energy and media. It has also invested in toys, mobile games, reality shows and food and beverage brands.

William Li, president of Stars Collective, said: “By partnering with Hana Investment (China), we aim to effectively bridge the gap between vertical markets, thereby achieving better international brand promotion for our industry partners and making goods more accessible make for loyal IP consumers.” This opens up unprecedented opportunities for growth and progress.”

Mao Xiaofeng, Chairman of Hana Investment (China), said: “Hana Investment (China) greatly values ​​Stars Collective for its extensive global film and television IP resources, as well as its close cooperation with many top Hollywood and Chinese film producers Game development.” and goods supply chain. This model is closely aligned with our strategy of “Chinese innovation + international intellectual property + global markets”. Both parties will work together to implement this strategy for the StarS Summit, organized by Stars Collective and co-hosted by Hana Investment, which will be attended by more than a hundred well-known film, gaming and fashion brands from Asia.”