“Universal Horror Unleashed” in Las Vegas will be the company’s first permanent horror experience

Universal Destinations & Experiences today announced the name of the company’s first permanent horror experience: Universal Horror Unleashed.

The new concept – based at Area15 in Las Vegas – combines the company’s expertise in the horror genre with immersive experiences in an entirely new format. The horror-focused experiences include haunted restaurants and relaxed bar areas. It will deliver what Universal promises: “a new level of experiential entertainment.” Plus, guests can expect “a constantly updated experience with must-see seasonal events and unique merchandise.”

“Universal Horror Unleashed is another way we’re using our unique style of horror storytelling to engage fans of the genre,” Page Thompson, president of New Ventures, Universal Destinations & Experiences, said in a statement. “We look forward to bringing scary fun to Las Vegas all year long.”

First announced without a name earlier this year, Universal Horror Unleashed is part of the company’s ambitions to introduce new products to new audiences in new markets. It is the anchor tenant of the 20-acre expansion of Area15, an exciting entertainment district in Las Vegas.

Area15 has been described by Fast Company as a “next generation experiential mall.” It’s a few blocks from the Strip on Rancho Drive. The attraction will cover an area of ​​110,000 square meters.

In January, Mark Woodbury, chairman and CEO of Universal Parks & Resorts, called one of the goals of the Vegas project “to expand our reach to deliver unique concepts to new audiences in new markets.”

Also earlier this year, Universal Parks & Resorts announced a property in Texas designed specifically to provide fun for families with young children. The company promised “a lush green landscape with immersive themed areas” that “celebrate Universal’s iconic brand … bringing its beloved characters and stories to life in a way that will delight even the theme park’s youngest visitors.”

The company has even bigger plans for the Epic Universe theme park in Orlando, which is scheduled to open in 2025. Epic will be the company’s third park in Orlando. There will be four themed areas around a central hub featuring the most advanced technology of any Universal park, including next-generation robotics, drone technology and a facial recognition system to ensure a “frictionless” experience for guests.

Universal has long defined the horror genre with its classic films featuring iconic characters such as Frankenstein’s Monster, the Mummy and the Wolfman. Working with filmmakers like Jason Blum, James Wan and Jordan Peele, it redefined modern horror and suspense.

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