Paramount Global has entrusted new key roles to Marco Nobil and Olivier Jollet as they seek to improve their international broadcasting services.
Noble was promoted to executive vice president and general manager of Paramount +. Dove oversees the studio broadcaster’s expansion into global markets, while Jollet becomes executive vice president, international general manager of Pluto TV, an ad-supported free television service (FAST).
Both executives will give two speeches to Rafael Anicino, President of Paramount and CEO of International Networks, Studio and Streaming, and Tom Ryan, co-founder of Pluto TV, who is President and CEO of Paramount.
Former CEO of Amazon and Netflix Nobili, former vice president of international marketing, data and analytics at Paramount Global’s streaming division, now oversees Paramount + operations outside the U.S., content, marketing, distribution, data and inclusion operations.
Jollet, who previously served as Pluto TV’s senior vice president and general manager internationally, will lead a coordinated approach to further expand Pluto TV outside the United States, covering 30 territories. Oversee all operations, including advertising sales, content, marketing, distribution, data and operations, and seek out partnerships and opportunities in the digital entertainment ecosystem.
The couple’s promotions come shortly after Paramount CEO Bob Bakish announced that Paramount + would launch in the UK and South Korea and travel to India in 2023. Several more international releases are planned for this year. Pluto TV will be launched in the Nordic countries in association with NENT Group next week on May 18th; on the same day, NENT will change its name to Viaplay Group.
“The potential for expansion of our international broadcasting business is enormous and 2022 will be a pivotal year for our strategy,” said Anecino. “Paramount + and SkyShowtime, which are expected to expand to 60 markets by the end of 2022 and Pluto TV continues to expand worldwide, I am confident that Marco and Olivier’s leadership will seize the opportunity and accelerate our progress towards our business. global transmission. integrated. “
“Through Paramount Differential Streaming Game Book, we focus on using our great strength in key areas to develop, attract and retain customers globally,” he added. Ryan. “Marco and Oliver have already taken Paramount + and Pluto TV to new heights and, with their continued leadership, we are confident in our ability to become a leader in global broadcasting.
Source: Deadline

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