Over the last year we finally fell in love with Russian beauty brands. And not only for the quality of its products, but also for the continuous growth and development. Advertising campaigns are getting more interesting and the positioning of funds is well thought out.
For example, at the end of April, the clip for the song “I Believe in You” by Anna Asti was released. In it, Anna plays herself – preparing to go to the microphone, and then begins to sing, surrounded by a film crew and musicians. However, before the singer goes on stage, she tints her eyelashes with Bold Impression mascara from the Divage brand. We put a firm appreciation for the choice of ambassador. After all, the very name Bold Impression is translated as “an indelible impression”, and this is exactly what Anna’s new song does to us.
Mascara this winter, “It’s easy to talk with a look!” took place in the product range of the brand with the slogan. And the cover of the song “I Believe In You” is the best example.
Source: People Talk
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
