About football: what is the brazilcore trend and what do Hailey Bieber and Tina Kunaki have to do with it?

The Cut team rightly called 2022 the era of micro trends. We’ve heard new words for every iron, from barbiecore to balletcore, with only the “core” prefix. And now it’s time for a new addition to the “family”: among fashion influencers, the brazilcore trend is now actively gaining popularity. In other words, the aesthetic of Brazilian football fans is based on the combination of green and yellow. And where is Vietnam without Havaianas.

By the way, residents of Rio de Janeiro wear colored T-shirts and at the Olympics not only for stylistic reasons – the choice of colors for the flag and national team has for many years been a form of protest against corruption and individual political parties. Therefore, we can safely say that brazilcore has become a real social phenomenon. Hailey Bieber is already heavily supported by Kanye West’s ex-girlfriend Juliana Nalu and Tina Kunaki. By the way, the latest model wore Brazil much more than once or even twice.

And a few words about the combination of green and yellow. We have before us an absolutely good (and trendy) idea that designers Diesel, Dries Van Noten and Rick Owens talked about in their spring-summer collections. Therefore, we boldly give the green light to this type of mixology and do not forget that the prefix “core” has already become synonymous with our fashionable everyday life. It is final and irreversible.