In recent years, countless brands have entered the already crowded (yet lucrative) skincare market. If some do not meet their audience, others still manage to keep up, it is the case of Typology which, in just four years of existence, has become the best-selling skincare brand on the Internet in France*. His goal? Offer products with transparent and effective formulas, at a fair price.
Typology, natural, minimalist skincare that goes back to basics
After three years of research and development, Typology was officially launched in February 2019. At its head we find Ning Li, a young entrepreneur specialized in e-commerce and who has already had great successes such as Myfab and Made.com. “When I had the opportunity to create an entirely new skincare brand, I assembled a team of experts with one mission in mind: to offer an alternative to demanding consumers, facing a complex and opaque mass consumer universe “can be read on the brand’s website.
In fact, a line of essential products for the face and body is born, minimalist formulas that favor natural or organic ingredients and packaging made with recycled and recyclable materials. And to top it off, everything is designed and manufactured in France.
The cult products of Typology
Since its launch four years ago, Typology has released more than 100 products for the face and body, and some are already earning their best-selling status.
9-ingredient face moisturizer
Designed for dry, normal and combination skin, this light cream with a minimalist formula contains only nine ingredients to hydrate the skin and make it more supple and comfortable. It includes (among others) hyaluronic acid to hydrate and maintain water in the tissues and coconut oil and vegetable glycerin to prevent dehydration.
colored serum
Halfway between a skincare and make-up product, this tinted serum is enriched with vitamin C, vegetable squalane and aloe vera to hydrate the skin and give it brightness, enhancing the complexion and correcting minor redness and blemishes of pigment. The six shades of the product were developed according to the Fitzpatrick skin type scale and allow you to choose most skin tones.
11% Vitamin C Radiant Serum
Concentrated in antioxidant active ingredients, this serum with vitamin C restores light to dull and tired skin. In addition to vitamin C, the “splendid” active ingredient par excellence, it contains Albizia Julibrissin extract, a plant native to Asia known for restoring all its natural vitality to the complexion. Apply morning and evening to perfectly cleansed skin and can be followed by a moisturizer.
*Source FoxIntelligence Study – Online Beauty Market in France – November 22, 2021
Cover image photo credit: Dean Drobot
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Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
