Luxury fashion house Dior is best known for its $100,000 ball gowns and iconic brand handbags.
But now the designer brand is entering a bizarre new area: cosmetics for babies.
The company announced the new venture earlier this week, which was met with heavy criticism online.
The new products — which include a $230 cologne and a $95 cleanser — are said to be aimed at people with “…” more dollars than sense” and “exploitation of gullible, vain, status-seeking idiots”.
Reactions on Twitter and the popular Reddit forum included accusations that the articles were not only unnecessary but could be harmful.
The company launched “scented water and skin care for little ones”. The “sensitive skin” products range from $95 for cleansing water to $230 for baby perfume with scented water
“I thought it was common sense that you shouldn’t use scented products on babies?” wrote one Reddit user.
Now skin health experts have reported their concerns to DailyMail.com, warning that using the boujie cream could increase the risk of skin problems.
Although no problems have been reported, fragrances, preservatives and foaming agents have potential harm to children’s skin, according to the three dermatologists who spoke to this site.
There are four products in the line: a scented water for $230 that is said to leave a “soft and fruity scent” on young children.
There’s a $115 moisturizing milk that “sooths dry patches, soothes discomfort and visibly reduces redness,” a $95 cleansing foam that “protects skin and fine hair from external stressors,” and a “refreshing and soothing” no-rinse water purifier, $95 .
The design house known for its Baby Dior clothing collection, where hooded teddy bear coats cost $1,000 and petite ones cost $520, is now entering the children’s skin care business.
According to the company, all four products have undergone rigorous testing and in-depth analysis under the supervision of dermatologists.
The baby care line, including its signature fragrance, features the fashion house’s signature toile on the bottles
However, experts say these products may not be completely safe for every child.
First, all four products contain fragrances whose type is not specified on the label.
Esthetician Ghanima Abdullah of Chicago, Illinois, told DailyMail.com: “Perfume can basically be anything – there is information on the bottle about exactly what the fragrance is made of.”
Dior claims that up to 99 percent of its ingredients, including fragrances, are of natural origin.
Natural fragrances use aromatic raw materials from nature, including trees, raw fruits, animal extracts, herbs, leaves and seeds.
However, dermatologists say even fragrances made from natural extracts can wreak havoc on a child’s skin if it is particularly sensitive.
Skin health experts warn that using the boujie cream can increase the risk of developing red, painful rashes on little ones’ skin
Dr. Viktoryia Kazlouskaya, a double-certified dermatologist based in New York City and owner of the Dermatology Circle clinic, told DailyMail.com, “It’s important to note that even natural extracts can cause side effects in sensitive children. “
Dr Green said odors are not “inherently bad but are a common cause of itchy rashes in babies with skin irritations such as eczema”.
It is estimated that approximately 9 million American children suffer from eczema and one fifth develop contact dermatitis due to cosmetics.
Dermatitis is an itchy red rash caused by direct contact with or an allergic reaction to a substance.
The US Food and Drug Administration (FDA) states that fragrances are among the most common allergens in cosmetic products.
The website says: “In addition to allergic contact dermatitis, fragrances can also affect the respiratory system as they are mainly vapor and can be inhaled.” This is especially true for patients with asthma, allergic rhinitis and viral respiratory infections.
“In people who are sensitive to certain smells, inhalation can cause shortness of breath, choking, coughing, phlegm, runny or stuffy nose, headache, chest tightness and wheezing.”
Kazlouskaya added: “Scented water raises questions [of necessity]as babies generally have a lovely natural scent.’
“It’s actually a kind of perfume for babies, but it’s not necessary at all. I think every dermatologist in the world would strongly oppose it.”
Other ingredients also worry skin specialists.
Mrs. Abdullah highlighted the pentylene glycol mentioned in all four products, which softens and protects the skin.
Although it is nontoxic, it has been linked to irritants and allergic contact dermatitis at concentrations as low as two percent, according to the Environmental Working Group.
And in the cleansing foam, Dr. Kazlouskaya said that coconut betaine, which is commonly used in foam products for babies, “is known to be a rare cause of contact dermatitis and eye irritation.”
Dr. Green said some of the product’s ingredients may be helpful.
“Glycerin, found in all four new Dior baby products, is a powerful humectant that locks moisture into the skin for long-lasting hydration,” she said.
“Malva sylvestris extract, derived from the blue malva flower, contains antioxidant and anti-inflammatory properties to soothe and protect irritated skin.”
Several baby food products now contain higher levels of toxic metals than they did five years ago, despite industry pressure to remove the harmful contaminants.
Mallow extract is contained in the moisturizing milk, cleansing foam and cleansing water.
However, all experts agree that there is no high price to pay for your baby’s skin care.
Dr. Kazlouskaya said: “Dior does not offer anything unique.”
“Drugs are full of great products for babies and children that cost $10 to $20 at most.
“Brands such as Eucerin, Aveeno, Cerave and Vanicream work closely with dermatologists and offer numerous products for babies and children.
“Babies just need a mild shampoo, cleanser and moisturizer.”
Dr. Abdullah said if parents are looking for scented water for their baby, they should try orange blossom water.
She said: “You can find it in most international shops as it is used to make sweets.” It’s just water made from distilled flowers and no chemicals are added like other waters I’ve seen, like the one from Dior. “
As a moisturizer, Dr. Abdullah said she uses Shea Moisture’s Raw Shea Chamomile & Argan Oil Baby Lotion for her son, which costs $10.
DailyMail.com has reached out to Dior for comment.
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Crystal Leahy is an author and health journalist who writes for The Fashion Vibes. With a background in health and wellness, Crystal has a passion for helping people live their best lives through healthy habits and lifestyles.