Summer cinema is ready to bounce big with ‘Doctor Strange 2’, ‘Thor: Love And Thunder’; 83% will see 3 or more films – Studio Fandango CinemaCon

This summer will be significantly better than last summer, or at least as expected from Fandango’s second Film Trends and Outlook Study, which just came out in front of CinemaCon this morning.

Of the 6,000 viewers surveyed by online movie ticket retailers, 83% expect to see three or more films in theaters between May and Labor Day. This is great news for exhibitors and large movie studios who have enjoyed it. last year’s $ 1.75 billion summer season alone, with some movies based on the theater day-and-date model. This summer is likely to be a clean theatrical window for everyone, with plenty of rehearsals for a show over the 17- or 45-day period.

The Fandango survey also showed consumer satisfaction with the movie experience over the past year: 99% of viewers said they were satisfied with their recent visits, up from 93% the year before.

Other key objectives of Fandango’s research include:

In the past 6 months, 89% said going to the movies is their favorite activity outside the home, having dinner, shopping or playing sports. Exhibitors looking for a return on revenue after the close of the first quarter of 2020 and 2021 were delighted to learn that 93% said they would like to buy discounts in theaters, up from 84% last year.

Another positive sign for companies that think films fall into two categories: “have” (curtain poles) and “not have” (not a superhero movie), is that 93% of viewers interviewed said yes. . I buy tickets of different genres and not just superheroes / comics.

The study also found that the 18- to 34-year-old demographic is the strongest person when it comes to movies. Compared to movies, 85% prefer movies in premium formats such as IMAX, Dolby or PLFS because they seem to make the cinematic experience more immersive. That said, around 70% said only cinematic movies are higher quality than live streaming titles.

As for viewers and how they make decisions while standing on the sofa:

– 93% choose movies based on their trailers.
– 91% ask for advice from family or friends.
-90% want to see their favorite stars on the big screen
-90% Choose the last part of your favorite franchise.
-88% look for positive reviews and reviews.

“As viewers return to theaters, we are starting to see an increasing sign of recovery as we head into a wonderful summer of films,” said Melissa Heller, national vice president of tickets for Fandango. “Our research shows that viewers are happier than ever in the cinema. With more theatrical releases on the horizon, viewers are planning to see many films in theaters, taking advantage of all their favorite discounts throughout the summer season. “

Some of the best films for viewers who want to see Fandango this summer:

1. Doctor Strange in the multiverse of madness (May 6)

2. Torah: love and thunder (July 8)

3. Jurassic world domination (10 June)

4. Top Gun: Maverick (May 27)

5. Minions: Rise of Gru (July 1)

6. Year of Light (June 17)

7. Elvis (June 24)

8. Not (July 22)

9. Bullet Train (July 29)

10. Downton Abbey: a new era (May 20)

In the first quarter of this year, a survey of Fandango viewers was conducted. Those who attended have purchased at least one cinema ticket in the past 12 months. The demographic split of the group was 72% 18-54, 58% female, 41% male and 1% non-binary. The demonstration of diversity was 61% Caucasian, 21% Latin and Spanish; 8% black; 8% Asian / Pacific Islander; And 5% others.