“Elvis” Boogies surpassed $ 100 million at the national box office

As the perfect reference point for a female-centric adult film, specifically at 2 hours and 39 minutes, Warner Bros. Elvis It passed the $ 100 million mark at the national box office.

As we wrote, this success comes in many levels. It’s a win for the old US / Canada box office counter, where only comic movies and heavy franchises can win. Just because it’s not a tent doesn’t mean a movie should be streamed. And most of all, after many they worried that older women and adults would not return to the office here. Elvis Prove them wrong.

In the first two weeks of ComScore / Screen Engine’s PostTrak audience survey, Elvis The 55+ demonstration was 31% dynamic, with more than half being 45+. 45% of the audience were women over the age of 25, who gave the film a maximum score of 92%.

This is the second step for Warner to surpass the $ 100 million program following YTD’s mega-hit. Batman which amounted to $ 369.3 million. the second Easter film Fantastic Beasts: Dumbledore’s Mysteries finished his ownership with $ 95.85 million.

The global total of the image is currently $ 170 million. The film is currently the fourth highest-grossing film in the world by director Baz Luhrmann. The Great Gatsby ($ 354 million), Australia ($ 212 million) e Moulin Rouge! ($ 185 million). So far, it is Luhrmann’s second highest grossing in the national BO. The Great Gatsby which earned $ 145 million.

For Tom Hanks, who plays Elvis’ greedy manager Colonel Tom Parker, this is his 24th film as an actor to make it through the century at the US and Canadian box office.

Warner is also thrilled with the little children who come to see Elvis; ex Nickelodeon e Zoey 101 Actor Austin Butler, who plays the role of the king of rock and roll, is charming.

“Elvis it continues to do well at the box office in part because younger audiences, none of whom were born in Elvis’s lifetime, are embracing the film and enthusiastically leading social media coverage. Along with the success of the film, the film’s music climbs several charts, causing a crossover reverberation from dance to hip-hop and more, and Elvis Presley’s catalog sales soar, with a 90% increase in broadcasting of your music. . said Jeff Goldstein, President of National Pictures Distribution at Warner Bros.

“Not only are we delighted to have passed these milestones, but we are very excited to see it happen with a film like Elvis. In today’s market and especially the summer aisle, seeing an unbranded IP with an impending advantage that not only generates excitement at the box office but also generates significant growth in other areas is very rewarding and speaks volumes. A film at all levels. We look forward to strong play, positive word of mouth and multiple intergenerational views. Elvis Keep up the good work and congratulations to Buzz, Austin and everyone involved in the film and the score for their continued success. “

the Elvis The soundtrack topped the Billboard soundtrack chart thanks to hits like Doja Cat’s “Vegas”, currently # 7 on the US Spotify chart and # 14 on the Billboard Streaming chart. PNAU performed (with Elvis), produced and arranged “Don’t Fly Away,” the legendary Presley’s first appearance on the dance music charts.

TikTok’s engagement on social media has doubled since the movie’s release, with 238 million views. Elvis– related content after the opening and on Twitter the Millennials (aged 25 to 41) are the largest audience discussing a film since opening, accounting for 47% of the total volume; Behind it is the audience aged 13 to 34, which represents 25% of the conversation.