Greg Laemmle Wants More Independent Film Reviews To Accelerate Author Revival – Special Preview

The A24 goes on a lively whim Marcel Shell with his shoes onthe neon opens GrandmotherPresentation of Cohen Media Group apples, midnight IFC Gastronomic flow And the Abramorama documentary human proof Limited edition in arthouse theaters.

These venues fared a little better, slowly attracting the old-fashioned demonstration theater habits instilled by Covid, attracting a few young audiences (and showing great franchise movies because they have to). Greg Laemley, CEO of Laemmle Theaters, understands that payback takes time, especially when independent distributors spend less on marketing. This is why it counts more reviews to attract an audience.

“Our cinemas have been open for more than a year after a 13-month closure and every week we present a series of small foreign language films, documentaries and independent feature films. Retailers don’t run printed ads like they did before the pandemic. But if you browse the LA Times every day, you’ll find ads in our Laemmle Theaters directory listing all of these titles. But beyond the advertisements, the newspaper is missing something. It is vital to create awareness on small films. Those are the reviews, “said the CEO of Laemmle Theaters. It is said in a blog post this week.

We are a long way from pre-pandemic days, “when readers might expect to find some reviews in a Friday paper and then schedule the film to be released on the weekend (or weekly), respectively,” he wrote.

“We know the newspaper industry has its challenges. At Laemmle Theaters, we force our partners to return to distribution as advertisers because we understand that we are working in an ecosystem of print, advertising and programs. But pressure-free programming significantly reduces activity. And without selling tickets, the distributors don’t want to advertise. “

The decline in print editions of newspapers remains significant, as old arthouse theater shows are more likely to receive a hard copy.

“We can’t wait to find them [online] “To argue,” he said. “When you are looking for something, you know what you are looking for. When you read a play, you see films you didn’t know about. “

“It’s not the only thing that keeps people coming back, it’s just a factor.”

Deeper pocket distributors like Focus Features and Searchlight Pictures have influence in marketing, but smaller players have fewer options. They search social media, try NPR, rely on loyalty programs, subscriber lists, and platforms like the increasingly influential Letterboxd. Mubi Go specializes in “Pickup of the Week” in New York / LA theaters – this week is just like that apples Festivals are more important than ever. And reviews.

Weekend: A24 is Telluride’s favorite marcel shell with shoes, an animated documentary about an anthropomorphic membrane, on six screens in NY / LA. This is a film about a child character developed by Jenny Slate and Dean Fleischer-Kemp into short films and books. Marcel is a lone sea urchin in a film that combines stop-motion and traditional animation with live action. He has a funny score.

neon gifts Grandmother, Rebecca “Nonna” Hunt’s self-reflection on her upbringing and generational trauma. The first feature film premiered at TIFF. The film is set in New York for eight years as Hunt transforms and the city changes around him and his family. Discuss the deadline here. Inauguration at the IFC Center in New York and AMC Sunset 5 in Los Angeles.

Introduces the Cohen Media Group apples By Christos Nikos in New York and Los Angeles (Quad Cinema and Monica Film Center and Laemmle’s Playhouse Pasadena). The film premiered in Venice and screened at TIFF and Telluride. Cate Blanchett is the executive producer. It was Greece’s official pick at the 2021 Oscars.

“We waited for the film to release until we saw some positive signs that a foreign language / arts audience was more comfortable returning to the cinema,” said Justin Dipietro, CMG’s director of marketing and distribution. The film is also Mubi Go’s Top Pick of the Week, where Quad joins a show in New York as a participating theater. This is the first feature film for Nikus, who worked on AD for George Lantimos and Richard Linklater. This is a surreal study of memory, pain and identity set in a mysterious pandemic causing memory loss in Athens in the near future. Servetalis protagonist.

IFC Midnight Gifts Gastronomic flow In New York (IFC Center) and up to 40 markets. The Berlin Festival “Meetings” is a feature film of fictional culinary shows by writer and director Peter Strickland. With Mackie Papadimitriou and Gwendolyn Christie. Discuss the deadline here.

Netflix presents an animated adventure sea ​​beast It opens in five theaters, including New York Paris, the Bay Theater in Los Angeles, the Landmark Opera Plaza in San Francisco, as well as Toronto and Vancouver. A young woman stops at the ship of the legendary sea monster hunter. Directed by Chris Williams. With Carl Urban, Call-Angel Hutter, Jared Harris. Streaming on July 8th.

https://www.youtube.com/watch?v=PE-IGQCsPo

Abramorama presents Lisa Hepner human proof, A documentary about finding a cure for diabetes. It is limited to film and digital and will premiere on Facebook Live in the US and Canada next week. The distributor also works with AARP, hosting member-only reviews and providing access to all members of the organization through its member-only access program.

RLJE Films presents Richard Gray Western Murder in Yellowstone 14 market, digital and on demand. With Gabriel Byrne, Thomas Jane, Isaiah Mustafa, Anna Kemp, Eime Garcia, Emma Kenny Nat Wolf and Richard Dreyfus. Written by Eric Belgau. The once peaceful and prosperous city of Yellowstone has fallen from grace, but everything looks fine when a local gold digger hits it. However, all hope is soon dashed when the man is found dead and the sheriff arrests the mysterious newcomer.