Disney+ oversaturation turns back like Marvel, Star Wars and Pixar face damage to the brand: “Now people don’t care”

When Disney+ was launched for the first time, it looked like a dream for fans. Gave us The Mandalorian, Wandavisionand the character’s reflective feers that would not have arrived on the big screen for these franchises.

But five years later, the dream is showing cracks. A new relationship breaks the way the greatest Disney franchise such as Marvel, Star WarsAnd Pixar was worn out by a pipeline of padded content and now the relapse is real.

Kevin FeigePresident of Marvel Studios, recently was not sugar:

“It was too much. It was a great corporate push. And it doesn’t take too much to push us to go. There was a mandate that we were put in the middle.”

This mandate pushed the wonder in Overdrive, offering shows such as Luna Knight AND She-Hulkalso expanding the MCU with support characters such as Loki and the Scarlet Witch. At the beginning it was exciting, but the novelty consumed quickly.

According to the envelope, the moment of the study has led to a significant loss of subscribers. 700,000 Disney users+ only in the first quarter of 2025. An anonymous producer with Marvel Experience said:

“Given the quality of the Marvel Disney+ output it was incredibly mediocre, dragged the entire brand and diluted its creativity.

That sense of burnout is not exclusive to wonder. Star Wars He also suffered from his content overload. A shared marketing manager:

“When you went to a Star Wars movie, it was special. But there is a difference between Let’s having a movie every four years compared to Let’s having three shows always on air and making a movie every year.”

Lucasfilm seems to adapt. In addition to a second season of Ahsoka, Star Wars He pulled back the streaming series. Movies like The Mandalorian and the Gogu They are heading towards theaters, with the aim of regaining magic.

But perhaps the hard -hard reality control has come Dave Gonzalesco -author of MCU: The Reign of Marvel Studios. He explained:

“I think he eroded the brand. All the sub-markets were eroded. They were finally doing what they wanted to do: putting everything in development.

“Marvel has redone how they made franchising films, but they thought they could do the same thing with television – you can’t. They think they are more agile than they actually are.”

Shows like Wandavision It can have a broken ground, but they also cost hundreds of millions to produce, without bringing the same return as the box office successes.

Then there is Pixar. Of all the main Disney brands, it was hit longer. The move to release films such as Soul AND Becoming red Streaming for streaming has weakened the pixar of prestige once transported.

In the meantime, other weapons such as Walt Disney Animation and Walt Disney Studios are largely escaped the relapse, in part because they have not been pushed aggressively on Disney+.

Now, Disney is playing to recover. There is an ongoing strategic change. Marvel is loosening, with only one or two Disney shows+ expected per year that go on. These series will mostly be autonomous stories, disconnected from the wider cinematographic narratives. Titles like Thunderbolts* AND The Fantastic Four: First Steps They did not on the box office on fire, but they were well welcomed critically, which is a possible sign of recovery.

Only time will say if it’s enough. For now, it is clear that Disney’s ambitious streaming plans in recent years may have damaged the same franchises that have made it a power primarily.