A24 will host Blueberry Smell-o-Vision screenings of the horror film HERETIC

A24 has announced that it will host special screenings of the Mormon missionary horror film Smell-o-Vision Heretic.

The ad reads: “Purchase tickets to the really *smelling* advance screening of Heretic on October 30, with special guest Hugh Grant. Exclusively at Alamo Drafthouse locations.”

It’s pretty fun to see that they are embracing those wild and gimmicky unique retro cinematic experiences of the 60’s and 70’s, created by William Castle. All of this was intended to immerse the audience in the film viewing experience.

Smell-o-Vision was one of those things, and the point was to make the theater smell a certain way. Heretic continues this tradition with this fun concept.

It explains: “This unique experience will fully immerse the audience in the cinematic journey by activating their sense of smell. A highlight of the film features the delicious aroma of blueberry pie, inviting viewers to savor the scent wafting through the theater throughout this moment in the film.”

Fans can also look for exclusive treats and scratch-and-sniff cards, allowing them to join in on the experience and enjoy the aroma during this pivotal scene.

Movie stars Hugh Grant (D&D: Honor Among Thieves), who received a lot of praise for his performance in this film. It is reached by Chloe East (The Fabelmans) AND Sophie Thatcher (Yellow jackets).

In the film, two Mormon missionary sisters attempt to convert a man who turns out to be far more sinister than they could have anticipated.

The official plot reads: “Two young missionaries are forced to prove their faith when they knock on the wrong door and are greeted by a diabolical Mr. Reed, becoming trapped in his deadly game of cat and mouse.”

Heretic comes from A quiet place writers Scott Beck AND Bryan Woodswho wrote the screenplay and will direct the film.

A24 will release Heretic in theaters November 15, 2024.